{"id":125312,"date":"2026-05-06T14:03:48","date_gmt":"2026-05-06T14:03:48","guid":{"rendered":"https:\/\/www.hostfully.com\/blog\/%d9%83%d9%8a%d9%81-%d8%aa%d8%aa%d9%88%d9%82%d9%81-%d8%b9%d9%86-%d8%a7%d9%84%d8%a7%d8%b9%d8%aa%d9%85%d8%a7%d8%af-%d8%b9%d9%84%d9%89-airbnb-%d9%88%d8%aa%d8%a8%d9%86%d9%8a-%d8%b9%d9%85%d9%84%d8%a7%d9%8b\/"},"modified":"2026-05-06T14:03:48","modified_gmt":"2026-05-06T14:03:48","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d8%aa%d9%88%d9%82%d9%81-%d8%b9%d9%86-%d8%a7%d9%84%d8%a7%d8%b9%d8%aa%d9%85%d8%a7%d8%af-%d8%b9%d9%84%d9%89-airbnb-%d9%88%d8%aa%d8%a8%d9%86%d9%8a-%d8%b9%d9%85%d9%84%d8%a7%d9%8b","status":"publish","type":"blog","link":"https:\/\/www.hostfully.com\/ar\/\u0645\u062f\u0648\u0646\u0629\/%d9%83%d9%8a%d9%81-%d8%aa%d8%aa%d9%88%d9%82%d9%81-%d8%b9%d9%86-%d8%a7%d9%84%d8%a7%d8%b9%d8%aa%d9%85%d8%a7%d8%af-%d8%b9%d9%84%d9%89-airbnb-%d9%88%d8%aa%d8%a8%d9%86%d9%8a-%d8%b9%d9%85%d9%84%d8%a7%d9%8b\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u062a\u0648\u0642\u0641 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\u062a\u062c\u0630\u0628 \u0636\u064a\u0648\u0641\u0647\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629 \u0648\u0648\u0644\u0627\u0621\u064b.   <\/p>\n<p>\u0627\u0644\u0633\u0628\u0628 \u0641\u064a \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u064a\u0647\u0645 \u0641\u064a \u0639\u0627\u0645 2026 \u0623\u0643\u062b\u0631 \u0645\u0645\u0627 \u0643\u0627\u0646 \u0639\u0644\u064a\u0647 \u0642\u0628\u0644 \u062e\u0645\u0633 \u0633\u0646\u0648\u0627\u062a \u0647\u0648 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. <a href=\"https:\/\/www.hostfully.com\/reports\/2025-hospitality-industry-study\/\">\u0623\u0641\u0627\u062f \u0623\u0643\u062b\u0631 \u0645\u0646 83% \u0645\u0646 \u0627\u0644\u0645\u0634\u063a\u0644\u064a\u0646 \u0628\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0636\u063a\u0648\u0637 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0623\u0633\u0648\u0627\u0642\u0647\u0645<\/a>\u060c \u0648\u0646\u0645\u0627 \u0639\u062f\u062f \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062f\u0631\u062c\u0629 \u0641\u064a Airbnb \u0625\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 8 \u0645\u0644\u0627\u064a\u064a\u0646 \u0639\u0627\u0644\u0645\u064a\u0627\u064b. \u0627\u0644\u062a\u0645\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0629 \u0648\u062d\u062f\u0647\u0627 \u0623\u0635\u0628\u062d \u0623\u0635\u0639\u0628 \u0648\u0623\u0643\u062b\u0631 \u062a\u0643\u0644\u0641\u0629 \u0645\u0645\u0627 \u0643\u0627\u0646 \u0639\u0644\u064a\u0647 \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642. \u0627\u0644\u0645\u0634\u063a\u0644\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u0646\u0648\u0646 \u0642\u0646\u0627\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u064a\u0628\u0646\u0648\u0646 \u0623\u0635\u0644\u0627\u064b \u064a\u062a\u0636\u0627\u0639\u0641 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u062a\u0646\u0627\u0641\u0633 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u0642\u0648\u0646 \u0639\u0644\u0649 Airbnb \u0641\u0642\u0637 \u0641\u064a \u0645\u0632\u0627\u062f \u0645\u0632\u062f\u062d\u0645 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0644\u0644\u0638\u0647\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0629.  <\/p>\n<p>\u064a\u0644\u062e\u0635 \u0625\u064a\u0644\u064a \u0628\u0631\u064a\u062a\u064a\u0643\u064a\u0646\u060c \u0645\u0624\u0633\u0633 Hudson Creative Studio\u060c \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0628\u0648\u0636\u0648\u062d: <em>\u201d\u064a\u062c\u062f \u0627\u0644\u0646\u0627\u0633 \u0623\u0646 \u0639\u0642\u0627\u0631\u0627\u062a\u0647\u0645 \u062a\u064f\u062d\u0630\u0641 \u0645\u0646 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0628\u0633\u0628\u0628 \u0634\u0643\u0648\u0649 \u0648\u0627\u062d\u062f\u0629. \u0644\u0645 \u064a\u0639\u062f \u0628\u0646\u0627\u0621 \u0642\u0646\u0627\u062a\u0643 \u0627\u0644\u062e\u0627\u0635\u0629 \u0623\u0645\u0631\u0627\u064b \u0627\u062e\u062a\u064a\u0627\u0631\u064a\u0627\u064b \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u064a\u062f \u0639\u0645\u0644\u0627\u064b \u0645\u0633\u062a\u062f\u0627\u0645\u0627\u064b.\u201c<\/em><\/p>\n<h2>\u0643\u064a\u0641 \u064a\u0628\u062f\u0648 \u0645\u0632\u064a\u062c \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0644\u0645\u0634\u063a\u0644 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u061f<\/h2>\n<p>\u0642\u0628\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641\u060c \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0646 \u064a\u0642\u0641 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0634\u063a\u0644\u064a\u0646 \u0641\u0639\u0644\u064a\u0627\u064b.<\/p>\n<p>\u064a\u0628\u0644\u063a \u0645\u062a\u0648\u0633\u0637 \u0645\u0632\u064a\u062c \u062d\u062c\u0648\u0632\u0627\u062a \u0627\u0644\u0645\u0634\u063a\u0644\u064a\u0646 \u0639\u0628\u0631 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0621 Hostfully \u062d\u0648\u0627\u0644\u064a 45% \u0644\u0640 Airbnb\u060c \u064820% \u0644\u0644\u062d\u062c\u0632 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u060c \u064815% \u0644\u0640 Vrbo\u060c \u064814% \u0644\u0640 Booking.com\u060c \u06486% \u0644\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649. \u0646\u0645\u062a \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 16% \u0641\u064a \u0639\u0627\u0645 2021 \u0625\u0644\u0649 20% \u0641\u064a \u0639\u0627\u0645 2025\u060c \u0644\u0643\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648 <a href=\"https:\/\/www.hostfully.com\/reports\/2025-hospitality-industry-study\/\">\u0627\u0633\u062a\u0642\u0631 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0627\u0645\u064a\u0646 \u0627\u0644\u0645\u0627\u0636\u064a\u064a\u0646<\/a>. \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0634\u063a\u0644\u064a\u0646 \u0644\u0627 \u064a\u0642\u062a\u0631\u0628\u0648\u0646 \u0628\u0634\u0643\u0644 \u0645\u0644\u0645\u0648\u0633 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644 \u0631\u063a\u0645 \u0633\u0646\u0648\u0627\u062a \u0645\u0646 \u0627\u0644\u062c\u0647\u062f.  <\/p>\n<p>\u0647\u0630\u0627 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0644\u064a\u0633 \u062f\u0644\u064a\u0644\u0627\u064b \u0639\u0644\u0649 \u0623\u0646 \u0646\u0645\u0648 \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0635\u0639\u0628 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u062f\u0644\u064a\u0644 \u0639\u0644\u0649 \u0623\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0634\u063a\u0644\u064a\u0646 \u064a\u062f\u064a\u0631\u0648\u0646 \u0645\u0648\u0642\u0639\u0627\u064b \u0644\u0644\u062d\u062c\u0632 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u062f\u0648\u0646 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062c\u0630\u0628 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u064a\u0647. \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u062f\u0648\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)\u060c \u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0623\u0648 <a href=\"https:\/\/www.hostfully.com\/blog\/small-vacation-rental-owner-growth-hacks-for-maximizing-direct-bookings\/\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0636\u064a\u0648\u0641 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u064a\u0646<\/a> \u0647\u0648 \u0645\u062c\u0631\u062f \u0643\u062a\u064a\u0628 \u062a\u0639\u0631\u064a\u0641\u064a \u0648\u0644\u064a\u0633 \u0642\u0646\u0627\u0629 \u0628\u064a\u0639.  <\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 16px 0 24px;\">\n<thead>\n<tr style=\"background: #F2F2F2;\">\n<th style=\"border: 1px solid #CCC; padding: 10px 12px; text-align: left;\">\u062d\u062c\u0645 \u0627\u0644\u0645\u0634\u063a\u0644<\/th>\n<th style=\"border: 1px solid #CCC; padding: 10px 12px; text-align: left;\">\u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0644\u0644\u062d\u062c\u0632 \u0627\u0644\u0645\u0628\u0627\u0634\u0631<\/th>\n<th style=\"border: 1px solid #CCC; padding: 10px 12px; text-align: left;\">\u0627\u0644\u0633\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background: #FFFFFF;\">\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">1\u201310 \u0639\u0642\u0627\u0631\u0627\u062a \u0645\u062f\u0631\u062c\u0629<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0623\u0642\u0644 \u0645\u0646 10%\u060c \u0648\u063a\u0627\u0644\u0628\u0627\u064b 0%<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0639\u062a\u0645\u0627\u062f\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u061b 1.6 \u062a\u0643\u062a\u064a\u0643 \u0644\u0644\u062d\u062c\u0632 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u0627\u0644\u0645\u062a\u0648\u0633\u0637<\/td>\n<\/tr>\n<tr style=\"background: #FAFAFA;\">\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">10\u201349 \u0639\u0642\u0627\u0631\u0627\u064b \u0645\u062f\u0631\u062c\u0627\u064b<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">10\u201325%<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0645\u062a\u0646\u0648\u0639 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f\u061b 3.1 \u062a\u0643\u062a\u064a\u0643 \u0644\u0644\u062d\u062c\u0632 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u0627\u0644\u0645\u062a\u0648\u0633\u0637<\/td>\n<\/tr>\n<tr style=\"background: #FFFFFF;\">\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">50+ \u0639\u0642\u0627\u0631\u0627\u064b \u0645\u062f\u0631\u062c\u0627\u064b<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">25\u201340%+<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0646\u0648\u0639\u0627\u064b\u061b 3.6 \u062a\u0643\u062a\u064a\u0643 \u0644\u0644\u062d\u062c\u0632 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u061b \u0647\u064a\u0645\u0646\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0627\u0644\u0646\u0645\u0637 \u0648\u0627\u0636\u062d: \u0627\u0644\u0645\u0634\u063a\u0644\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u0644\u062f\u064a\u0647\u0645 \u0639\u0642\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0623\u0643\u062b\u0631\u060c \u0648\u064a\u0648\u0644\u062f\u0648\u0646 \u062d\u062c\u0648\u0632\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0623\u0643\u062b\u0631\u060c \u0648\u0644\u062f\u064a\u0647\u0645 \u0642\u0627\u0639\u062f\u0629 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0623\u0643\u062b\u0631 \u0645\u0631\u0648\u0646\u0629. \u0627\u0644\u0641\u0631\u0642 \u0644\u064a\u0633 \u0641\u064a \u0627\u0644\u062d\u062c\u0645 \u0648\u062d\u062f\u0647\u060c \u0628\u0644 \u0641\u064a \u0627\u0644\u0623\u0646\u0638\u0645\u0629.  <\/p>\n<div style=\"border-left: 4px solid #40CAA1; background: #E8F8F4; padding: 16px 20px; margin: 24px 0; border-radius: 0 4px 4px 0;\">\n<p style=\"margin: 0 0 6px; font-weight: bold; color: #2d2aa5;\">\u0628\u064a\u0627\u0646\u0627\u062a Hostfully<\/p>\n<p style=\"margin: 0; font-style: italic; color: #333;\">\u0623\u0638\u0647\u0631 \u0627\u0644\u0645\u0634\u063a\u0644\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u0646\u0648\u0639\u0648\u0627 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062d\u062c\u0632 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0641\u064a \u0639\u0627\u0645 2024 \u0623\u062f\u0627\u0621\u064b \u0623\u0642\u0648\u0649 \u0641\u064a \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u064a\u0648\u0645\u064a (ADR) \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0625\u0634\u063a\u0627\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u062a\u0645\u062f\u0648\u0646 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629. <a href=\"https:\/\/www.hostfully.com\/reports\/2025-hospitality-industry-study\/\">\u0627\u0644\u0645\u0635\u062f\u0631: \u062a\u0642\u0631\u064a\u0631 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0636\u064a\u0627\u0641\u0629 \u0644\u0639\u0627\u0645 2025 \u0645\u0646 Hostfully.<\/a><\/p>\n<\/div>\n<h2>\u0643\u064a\u0641 \u062a\u0642\u0627\u0631\u0646 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062d\u062c\u0632 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u061f<\/h2>\n<p>\u0644\u064a\u0633\u062a \u0643\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0624\u062f\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644 \u0645\u062a\u0633\u0627\u0648\u064a\u0629. \u0641\u0647\u064a \u062a\u062e\u062a\u0644\u0641 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u060c \u0648\u0633\u0631\u0639\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0648\u0645\u062f\u0649 \u0642\u0627\u0628\u0644\u064a\u062a\u0647\u0627 \u0644\u0644\u062a\u0648\u0633\u0639. \u0641\u0647\u0645 \u0647\u0630\u0627 \u0642\u0628\u0644 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u0627\u0644 \u0647\u0648 \u0645\u0627 \u064a\u0645\u064a\u0632 \u0627\u0644\u0645\u0634\u063a\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u0646\u0648\u0646 \u0642\u0646\u0627\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0639\u0646 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u064a\u0646\u062a\u0647\u064a \u0628\u0647\u0645 \u0627\u0644\u0623\u0645\u0631 \u0628\u0645\u0648\u0642\u0639 \u0644\u0627 \u064a\u0632\u0648\u0631\u0647 \u0623\u062d\u062f \u0648\u0642\u0627\u0626\u0645\u0629 \u0628\u0631\u064a\u062f\u064a\u0629 \u0644\u0627 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0623\u0628\u062f\u0627\u064b.  <\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 16px 0 28px;\">\n<thead>\n<tr style=\"background: #F2F2F2;\">\n<th style=\"border: 1px solid #CCC; padding: 10px 12px; text-align: left;\">\u0627\u0644\u0642\u0646\u0627\u0629<\/th>\n<th style=\"border: 1px solid #CCC; padding: 10px 12px; text-align: left;\">\u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/th>\n<th style=\"border: 1px solid #CCC; padding: 10px 12px; text-align: left;\">\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0633\u062a\u063a\u0631\u0642 \u0644\u0644\u062a\u0623\u062b\u064a\u0631<\/th>\n<th style=\"border: 1px solid #CCC; padding: 10px 12px; text-align: left;\">\u0627\u0644\u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u0648\u0633\u0639<\/th>\n<th style=\"border: 1px solid #CCC; padding: 10px 12px; text-align: left;\">\u0623\u0641\u0636\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u0640<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background: #FFFFFF;\">\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\"><strong>Airbnb<\/strong><\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">~3% \u0631\u0633\u0648\u0645 \u0627\u0644\u0645\u0636\u064a\u0641 + 14% \u0631\u0633\u0648\u0645 \u0627\u0644\u0636\u064a\u0641 \u0644\u0643\u0644 \u062d\u062c\u0632<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0641\u0648\u0631\u064a<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0639\u0627\u0644\u064a\u0629: \u062c\u0645\u0647\u0648\u0631 \u0639\u0627\u0644\u0645\u064a\u060c \u0644\u0627 \u064a\u062a\u0637\u0644\u0628 \u062c\u0647\u062f\u0627\u064b \u0644\u062c\u0630\u0628 \u0627\u0644\u0632\u0648\u0627\u0631<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0627\u0643\u062a\u0634\u0627\u0641 \u0636\u064a\u0648\u0641 \u062c\u062f\u062f\u061b \u0645\u0644\u0621 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0641\u064a \u0627\u0644\u0641\u062a\u0631\u0627\u062a \u0627\u0644\u0647\u0627\u062f\u0626\u0629<\/td>\n<\/tr>\n<tr style=\"background: #FAFAFA;\">\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\"><strong>Vrbo \/ Booking.com<\/strong><\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">5\u201315% \u0639\u0645\u0648\u0644\u0629 \u0644\u0643\u0644 \u062d\u062c\u0632<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0641\u0648\u0631\u064a \u0628\u0645\u062c\u0631\u062f \u0627\u0644\u0625\u062f\u0631\u0627\u062c<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0639\u0627\u0644\u064a\u0629: \u0634\u0631\u0627\u0626\u062d \u0645\u0633\u0627\u0641\u0631\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0646 Airbnb<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u062a\u0642\u0644\u064a\u0644 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629\u061b \u0645\u0644\u0621 \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0648\u0627\u0644\u0645\u0648\u0627\u0633\u0645 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644\u064a\u0629<\/td>\n<\/tr>\n<tr style=\"background: #FFFFFF;\">\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\"><strong>\u0645\u0648\u0642\u0639 \u0627\u0644\u062d\u062c\u0632 \u0627\u0644\u0645\u0628\u0627\u0634\u0631<\/strong><\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u062b\u0627\u0628\u062a\u0629 (\u0627\u0634\u062a\u0631\u0627\u0643 PMS \u0623\u0648 \u0628\u0646\u0627\u0621 \u0648\u0643\u0627\u0644\u0629)\u061b \u0644\u0627 \u062a\u0648\u062c\u062f \u0639\u0645\u0648\u0644\u0629 \u0644\u0643\u0644 \u062d\u062c\u0632<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0632\u0648\u0627\u0631\u061b \u0645\u0646 \u0623\u0633\u0627\u0628\u064a\u0639 \u0625\u0644\u0649 \u0623\u0634\u0647\u0631<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0639\u0627\u0644\u064a\u0629: \u0628\u0645\u062c\u0631\u062f \u062a\u0648\u0641\u0631 \u0627\u0644\u0632\u0648\u0627\u0631\u060c \u064a\u0643\u0648\u0646 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0644\u0643\u0644 \u062d\u062c\u0632 \u0647\u0648 \u0627\u0644\u0623\u0639\u0644\u0649<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0627\u0644\u0636\u064a\u0648\u0641 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0648\u0646\u061b \u0627\u0644\u0636\u064a\u0648\u0641 \u0627\u0644\u0639\u0627\u0631\u0641\u0648\u0646 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061b \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0643\u0627\u0645\u0644 \u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d\u064a<\/td>\n<\/tr>\n<tr style=\"background: #FAFAFA;\">\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\"><strong>SEO<\/strong><\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061b \u0644\u0627 \u062a\u0648\u062c\u062f \u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">6\u201318 \u0634\u0647\u0631\u0627\u064b \u0642\u0628\u0644 \u0638\u0647\u0648\u0631 \u062d\u0631\u0643\u0629 \u0632\u0648\u0627\u0631 \u0645\u0644\u0645\u0648\u0633\u0629<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0639\u0627\u0644\u064a\u0629 \u062c\u062f\u0627\u064b: \u062a\u062a\u0636\u0627\u0639\u0641 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u061b \u0632\u0648\u0627\u0631 \u0645\u062c\u0627\u0646\u064a\u0648\u0646 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u062d\u0631\u0643\u0629 \u0632\u0648\u0627\u0631 \u0639\u0636\u0648\u064a\u0629 \u0644\u0644\u062d\u062c\u0632 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644<\/td>\n<\/tr>\n<tr style=\"background: #FFFFFF;\">\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\"><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/strong><\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0645\u0646\u062e\u0641\u0636\u0629: \u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0623\u062f\u0627\u0629 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061b \u062a\u0643\u0644\u0641\u0629 \u062a\u0642\u0627\u0631\u0628 \u0627\u0644\u0635\u0641\u0631 \u0644\u0643\u0644 \u0625\u0631\u0633\u0627\u0644<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0633\u0631\u064a\u0639 \u0628\u0645\u062c\u0631\u062f \u062a\u0648\u0641\u0631 \u0627\u0644\u0642\u0627\u0626\u0645\u0629\u061b \u0628\u0646\u0627\u0621 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u064a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u0627\u064b<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0639\u0627\u0644\u064a\u0629: \u0642\u064a\u0645\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u062a\u0646\u0645\u0648 \u0645\u0639 \u0643\u0644 \u0625\u0642\u0627\u0645\u0629<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0625\u0639\u0627\u062f\u0629 \u062c\u0630\u0628 \u0627\u0644\u0636\u064a\u0648\u0641 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646\u061b \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629\u061b \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629<\/td>\n<\/tr>\n<tr style=\"background: #FAFAFA;\">\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\"><strong>\u0627\u0644\u0636\u064a\u0648\u0641 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0648\u0646<\/strong><\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u062a\u0642\u0627\u0631\u0628 \u0627\u0644\u0635\u0641\u0631: \u0644\u0627 \u062a\u0648\u062c\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0641\u064a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629<\/td>\n<td style=\"border: 1px solid #CCC; padding: 10px 12px;\">\u0641\u0648\u0631\u064a \u0644\u0644\u0636\u064a\u0648\u0641 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646\u061b 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\u0627\u0644\u0623\u0648\u0644\u0649\u061f<\/h2>\n<p>\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u064a\u0639\u0646\u064a \u0625\u062f\u0631\u0627\u062c \u0639\u0642\u0627\u0631\u0627\u062a\u0643 \u0641\u064a \u0645\u0646\u0635\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0641\u064a \u0648\u0642\u062a \u0648\u0627\u062d\u062f\u060c \u0645\u0639 \u0648\u062c\u0648\u062f <a href=\"https:\/\/www.hostfully.com\/property-management-software\/features\/channel-manager\/\">\u0645\u062f\u064a\u0631 \u0642\u0646\u0648\u0627\u062a<\/a> \u064a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0645\u0632\u0627\u0645\u0646\u0629 \u0627\u0644\u062a\u0648\u0641\u0631 \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b.<\/p>\n<p>\u0647\u0630\u0647 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\u0641\u064a \u0645\u0644\u0621 \u0641\u062c\u0648\u0627\u062a \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0648\u0627\u0644\u0645\u0648\u0627\u0633\u0645 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062a\u0638\u0644 \u0641\u0627\u0631\u063a\u0629 \u0633\u0627\u0628\u0642\u0627\u064b. \u0648\u0635\u0644 \u0625\u0644\u0649 \u0646\u0633\u0628\u0629 \u0625\u0634\u063a\u0627\u0644 90% \u0639\u0628\u0631 \u0645\u062d\u0641\u0638\u062a\u0647 \u0645\u0639 \u0635\u0641\u0631 \u062d\u062c\u0648\u0632\u0627\u062a \u0645\u0632\u062f\u0648\u062c\u0629. \u0642\u0627\u0644: <em>\u201d\u062a\u062c\u0639\u0644 Hostfully \u062a\u0648\u0632\u064a\u0639 \u0639\u0642\u0627\u0631\u0627\u062a\u064a \u0639\u0628\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0623\u0645\u0631\u0627\u064b \u0633\u0647\u0644\u0627\u064b 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reliance on any single booking platform, like Airbnb or Vrbo, by building a more diversified booking mix. This typically involves listing on multiple OTAs simultaneously through a channel manager, and developing a direct booking channel through your own website. The goal is not to leave platforms entirely, but to reach a point where no single platform can significantly damage your business through algorithm changes, policy updates, or account issues.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What percentage of vacation rental bookings should be direct?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The industry average for direct bookings is around 20% of total reservations. Operators with under 10 properties can realistically target 10 to 20% direct over two to three years with consistent marketing effort. Operators with 20 or more listings investing in SEO, email marketing, and repeat guest programs can reach 30 to 40%. Full independence from OTAs is neither realistic nor desirable for most operators, as platforms like Airbnb and Vrbo serve traveler segments that prefer booking through a known platform.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I get guests to book directly with me instead of through Airbnb?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The most effective tactics for converting guests from OTAs to direct bookings are: using your business name consistently across all OTA listings so guests can find you through Google, capturing guest email addresses through Wi-Fi capture tools or digital guidebooks, sending a post-checkout email with a direct booking link and a promotional discount for their next stay, and building a direct booking website that is easy to use and shows total pricing clearly. Guests who have already stayed with you are the highest-converting audience for direct bookings.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is it against Airbnb's terms to promote direct bookings?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Airbnb prohibits operators from sharing contact information or directing guests to book outside the platform during the booking process itself. However, there is nothing in Airbnb's terms that prevents operators from having their own website, building a brand identity that guests can search for independently, or marketing to guests they have already hosted through post-stay communications. The key is that the guest must initiate the contact outside of the Airbnb platform, not be redirected from within it.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is a channel manager and do I need one?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"A channel manager is software that synchronizes your property availability, pricing, and content across multiple listing platforms and your direct booking website from a single dashboard. If you list on more than one platform, a channel manager is essential. Without one, managing availability manually across Airbnb, Vrbo, Booking.com, and your own website creates significant double-booking risk. Most property management systems include channel manager functionality as a core feature.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long does it take to build a meaningful direct booking channel?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Building a meaningful direct booking channel typically takes one to three years of consistent investment. The repeat and referral component of direct bookings compounds over time: each guest who books direct and returns the following year does so at zero acquisition cost. SEO-driven traffic also takes six to twelve months to generate meaningful volume. Operators who approach direct bookings as a long-term business asset rather than a quick revenue switch are the ones who ultimately reach 30 to 40% direct booking share.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n<h2>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 \u0628\u0646\u0627\u0621 \u0639\u0645\u0644 \u0644\u0644\u062d\u062c\u0632 \u0627\u0644\u0645\u0628\u0627\u0634\u0631<\/h2>\n<h3>\u0645\u0627 \u0647\u0648 \u0627\u0633\u062a\u0642\u0644\u0627\u0644 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u062f\u0631\u0627\u062c \u0644\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u062d\u064a\u0629\u061f<\/h3>\n<p>\u0627\u0633\u062a\u0642\u0644\u0627\u0644 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u062f\u0631\u0627\u062c \u0647\u0648 \u0647\u062f\u0641 \u062a\u0642\u0644\u064a\u0644 \u0627\u0639\u062a\u0645\u0627\u062f\u0643 \u0639\u0644\u0649 \u0623\u064a \u0645\u0646\u0635\u0629 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\u0648\u0627\u062d\u062f\u0629<\/p>\n<p style=\"margin: 0; color: #333;\">\u064a\u0639\u0645\u0644 \u0645\u062f\u064a\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0645\u0648\u0642\u0639 \u0627\u0644\u062d\u062c\u0632 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0648\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0645\u062a\u0644\u0643\u0627\u062a (PMS) \u0645\u0646 Hostfully \u0645\u0639\u0627\u064b \u0644\u0645\u0646\u062d\u0643 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0648\u0632\u064a\u0639 \u0645\u0631\u0646\u0629 \u0648\u0645\u0631\u0628\u062d\u0629 \u0648\u062e\u0627\u0635\u0629 \u0628\u0643. <a href=\"https:\/\/www.hostfully.com\/demo\/\">\u0627\u062d\u062c\u0632 \u0639\u0631\u0636\u0627\u064b \u062a\u0648\u0636\u064a\u062d\u064a\u0627\u064b \u0644\u062a\u0631\u0649 \u0643\u064a\u0641 \u064a\u0639\u0645\u0644 \u0627\u0644\u0646\u0638\u0627\u0645.<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0644\u062e\u0635 \u0633\u0631\u064a\u0639 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0628\u0639\u064a\u0629 \u0644\u0640 Airbnb \u0644\u0627 \u064a\u0639\u0646\u064a \u0645\u063a\u0627\u062f\u0631\u0629 \u0627\u0644\u0645\u0646\u0635\u0629\u060c \u0628\u0644 \u064a\u0639\u0646\u064a \u0628\u0646\u0627\u0621 \u0645\u0632\u064a\u062c \u062a\u0648\u0632\u064a\u0639 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0641\u064a\u0647 \u0644\u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629 \u0623\u0646 \u062a\u062a\u062d\u0643\u0645 \u0641\u064a \u0625\u064a\u0631\u0627\u062f\u0627\u062a\u0643 \u0635\u0639\u0648\u062f\u0627\u064b \u0623\u0648 \u0647\u0628\u0648\u0637\u0627\u064b. \u064a\u0631\u062a\u0643\u0632 \u0627\u0633\u062a\u0642\u0644\u0627\u0644 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u062f\u0631\u0627\u062c \u0639\u0644\u0649 \u0631\u0643\u064a\u0632\u062a\u064a\u0646: \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0648\u0643\u0627\u0644\u0627\u062a \u0627\u0644\u0633\u0641\u0631 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a (OTAs)\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0623\u0648 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0641\u064a \u0623\u064a \u0645\u0646\u0635\u0629\u060c \u0648\u0645\u0648\u0642\u0639 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