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2019 Market Study: Transforming vacation rentals with local recommendations

2019 Market Study: Transforming vacation rentals with local recommendations

This study is based on data gathered from the Hostfully platform, from more than 500,000 user-generated content from 2016-2019. The study and analysis were performed by Hostfully in June, 2019.

Vacation rental travelers expect to communicate more with vacation rental managers. This creates a unique opportunity for managers to discover more about their guests and deliver a personalized experience.

Local recommendations are one of the key aspects of a personalized experience. Thousands of managers are rising to the occasion and suggesting them to guests—including through the use of digital guidebooks.

This is why we are excited about the release of the 2019 Market Study: Transforming vacation rentals with local recommendations. In this report, we studied more than 77,000 local recommendations that vacation rental managers shared from 80 countries around the world.

For vacation rental owners, the results of this study will help run their businesses more efficiently, and provide 5-star hospitality by further personalizing the guest experience. Some of the highlights include:

  • Places to Eat dominated other types of recommendations by 2X
  • Aside from Places to Eat, Attractions, Bar, and Shopping were the other most frequent categories of recommendations
  • Vacation rental managers also generated more than 340 custom recommendation categories, including Beaches, Breweries, Wineries, and Book Again

…and so much more, including custom recommendations categories, as well as unique recommendations that you may not have yet considered.

Download Full Report

There’s no doubt that local recommendations unite personalization and technology in the vacation rental industry. A full 87% of vacation rental owners said that they want to improve their guidebooks and communication with guests through local recommendations. 

Here’s a preview of the types of insights you can expect from the 2019 Market Study on local recommendations. Standard recommendation categories by type:

Standard recommendation categories for vacation rental managers

What custom categories for local recommendations do you think are most popular among vacation rental managers?

Find Out Now!

Download the report now to translate insights from 77,000 recommendations into action steps for your vacation rental business.