{"id":107291,"date":"2026-04-01T14:59:19","date_gmt":"2026-04-01T14:59:19","guid":{"rendered":"https:\/\/www.hostfully.com\/blog\/fifa-har-netop-givet-ferieudlejningsadministratorer-en-mulighed-paa-156-mio-saadan-udnytter-du-den\/"},"modified":"2026-04-01T14:59:19","modified_gmt":"2026-04-01T14:59:19","slug":"fifa-har-netop-givet-ferieudlejningsadministratorer-en-mulighed-paa-156-mio-saadan-udnytter-du-den","status":"publish","type":"blog","link":"https:\/\/www.hostfully.com\/da\/blog\/fifa-har-netop-givet-ferieudlejningsadministratorer-en-mulighed-paa-156-mio-saadan-udnytter-du-den\/","title":{"rendered":"FIFA har netop givet ferieudlejningsadministratorer en mulighed p\u00e5 156 mio. $. S\u00e5dan udnytter du den."},"content":{"rendered":"

Da FIFA annullerede op til 70 % af hotelv\u00e6relsesblokke<\/a> i VM-v\u00e6rtsbyer, skabte det ikke kun et logistisk mareridt for arrang\u00f8rerne. Det \u00e5bnede et indt\u00e6gtsvindue p\u00e5 156 mio. $ for korttidsudlejere i hele USA. Airbnb-s\u00f8gninger i v\u00e6rtsbyerne er allerede steget 80 % \u00e5r for \u00e5r. En bolig med seks sovev\u00e6relser i Princeton, New Jersey indbringer 6.000 $ pr. nat<\/a>. AirDNA forventer en bel\u00e6gningsstigning p\u00e5 296 % n\u00e6r MetLife Stadium til England mod Panama den 27. juni. Den st\u00f8rste sportsbegivenhed i historien starter om 77 dage, og ferieudlejningsbranchen st\u00e5r over for en udbetaling, der kun kommer \u00e9n gang i en generation. <\/p>\n

Tallene: Opdeling by for by<\/strong><\/h2>\n

En Deloitte-unders\u00f8gelse bestilt af Airbnb<\/a> forventer 865 mio. $ i samlet forbrug p\u00e5 korttidsudlejning p\u00e5 tv\u00e6rs af amerikanske v\u00e6rtsbyer, med 3,6 mia. $ i g\u00e6steforbrug, der str\u00f8mmer ind i de lokale \u00f8konomier. Tabellen nedenfor, udarbejdet p\u00e5 baggrund af AirROI pacing-data<\/a> og AirDNA-markedsindsigt<\/a>, viser, hvad ferieudlejningsadministratorer realistisk kan forvente i hver af de 11 amerikanske v\u00e6rtsbyer. <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
By<\/strong><\/td>\nIndtjening\/v\u00e6rt<\/strong><\/td>\nPr. nat<\/strong><\/td>\nKampe<\/strong><\/td>\nBooket ADR<\/strong><\/td>\nBel\u00e6gningsgrad<\/strong><\/td>\nAnnoncer<\/strong><\/td>\n<\/tr>\n
New York\u2013NJ<\/td>\n5.700 $<\/td>\n268 $<\/td>\n8<\/td>\n338\u2013387 $<\/td>\n21-29%<\/td>\nIkke relevant<\/td>\n<\/tr>\n
Boston<\/td>\n5.200 $<\/td>\n339 $<\/td>\n7<\/td>\n447\u2013461 $<\/td>\n58-63%<\/td>\n3,470<\/td>\n<\/tr>\n
Los Angeles<\/td>\n5.100 $<\/td>\n305 $<\/td>\n8<\/td>\n385\u2013402 $<\/td>\n16-17%<\/td>\n14,365<\/td>\n<\/tr>\n
Miami<\/td>\n5.000 $<\/td>\n255 $<\/td>\n7<\/td>\n361\u2013377 $<\/td>\n20-29%<\/td>\n10,018<\/td>\n<\/tr>\n
Dallas<\/td>\n4.400 $<\/td>\n250 $<\/td>\n9<\/td>\n301\u2013356 $<\/td>\n29-37%<\/td>\n5,291<\/td>\n<\/tr>\n
Seattle<\/td>\n3.800 $<\/td>\n303 $<\/td>\n6<\/td>\n396\u2013527 $<\/td>\n30-62%<\/td>\n6,648<\/td>\n<\/tr>\n
Atlanta<\/td>\n3.700 $<\/td>\n209 $<\/td>\n8<\/td>\n314\u2013344 $<\/td>\n15-21%<\/td>\n7,445<\/td>\n<\/tr>\n
Kansas City<\/td>\n3.500 $<\/td>\n233 $<\/td>\n6<\/td>\n447\u2013528 $<\/td>\n42-49%<\/td>\n1,640<\/td>\n<\/tr>\n
Houston<\/td>\n3.000 $<\/td>\n257 $<\/td>\n7<\/td>\n250\u2013301 $<\/td>\n16-23%<\/td>\n11,263<\/td>\n<\/tr>\n
San Francisco<\/td>\n3.000 $<\/td>\n282 $<\/td>\n6<\/td>\n268\u2013287 $<\/td>\n20-23%<\/td>\n5,845<\/td>\n<\/tr>\n
Philadelphia<\/td>\n1.900 $<\/td>\n160 $<\/td>\n6<\/td>\n264\u2013345 $<\/td>\n24-33%<\/td>\n5,766*<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

*Philadelphia: 5.766 annoncer i alt, men kun 426 har aktive STR-licenser. Kilder: AirROI, AirDNA, Deloitte. <\/em><\/p>\n

Uoverensstemmelsen mellem udbud og eftersp\u00f8rgsel<\/strong><\/h2>\n

Ikke alle v\u00e6rtsbyer er ens, og det er her, den reelle mulighed gemmer sig. Philadelphia forventer 149.000 bes\u00f8gende til sine seks kampe, men har kun 426 aktive STR-licenser. Det er et forhold p\u00e5 350 bes\u00f8gende pr. annonce<\/strong>, det strammeste af alle amerikanske v\u00e6rtsbyer. Hele markedet i Kansas City har kun 1.640 aktive annoncer, den mindste udbudspulje i turneringen. Boston ligger p\u00e5 3.470. Over hele linjen viser markeder med f\u00e6rre end 3.500 annoncer allerede tilg\u00e6ngelige ADR\u2019er over 400 $, if\u00f8lge AirDNA\u2019s pacing-data<\/a>. <\/p>\n

\"Ferieudlejningsveranda
Kilde<\/em><\/a><\/figcaption><\/figure>\n

 <\/p>\n

Og s\u00e5 er der New York-paradokset. Local Law 18 har udhulet Airbnb-udbuddet p\u00e5 Manhattan, hvilket betyder, at eftersp\u00f8rgslen til otte kampe p\u00e5 MetLife Stadium str\u00f8mmer over Hudson til New Jersey. Jersey Citys 1.795 annoncer opsuger det, der normalt ville v\u00e6re New Yorks overl\u00f8b, og AirDNA forventer et bel\u00e6gningshop p\u00e5 296 % i MetLife-korridoren ved de st\u00f8rste opg\u00f8r. Hvis du administrerer ejendomme i det nordlige New Jersey, sidder du p\u00e5 en guldgrube. <\/p>\n

Kontrasten til markeder med stort udbud er markant. Los Angeles (14.365 annoncer) og Houston (11.263 annoncer) har et stort lager, hvilket begr\u00e6nser den enkelte udlejers priss\u00e6tningskraft. Administratorer i disse byer skal konkurrere p\u00e5 kvalitet, g\u00e6steoplevelse og markedsf\u00f8ring frem for alene p\u00e5 knaphed. <\/p>\n

To prisstrategier til turneringen<\/strong><\/h2>\n

AirROI\u2019s prisramme efter kampniveau giver administratorer en tydelig struktur at arbejde ud fra. Ikke alle VM-n\u00e6tter har samme eftersp\u00f8rgsel, s\u00e5 din priss\u00e6tning b\u00f8r heller ikke v\u00e6re ensartet. <\/p>\n

Prisramme efter kampniveau<\/strong><\/h3>\n\n\n\n\n\n\n\n\n
Kampniveau<\/strong><\/td>\nADR-till\u00e6g i forhold til baseline<\/strong><\/td>\n<\/tr>\n
Kampdag i gruppespillet<\/td>\n+40-65 %<\/td>\n<\/tr>\n
Dag op til\/efter gruppespilskamp<\/td>\n+20-35 %<\/td>\n<\/tr>\n
Kampdag i knockoutfasen<\/td>\n+60-80 %<\/td>\n<\/tr>\n
Semifinale \/ finale<\/td>\n+80-120 %<\/td>\n<\/tr>\n
Dag uden kamp (midt i turneringen)<\/td>\n+15-25 %<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Kilde: AirROI-analyse af kampniveauer, marts 2026.<\/em><\/p>\n

Strategi A: Markeder med h\u00f8j eftersp\u00f8rgsel og lavt udbud<\/strong><\/h3>\n

Byer som Kansas City, Boston og Philadelphia (samt NJ-korridoren omkring MetLife) har begr\u00e6nset udbud og st\u00e6rke eftersp\u00f8rgselssignaler. Her er strategien ligetil: s\u00e6t prisen aggressivt p\u00e5 kampdage, hold fast i minimumskrav, og lad knapheden g\u00f8re arbejdet. De nuv\u00e6rende bookede ADR\u2019er i Kansas City ligger allerede p\u00e5 447 til 528 $, og de tilg\u00e6ngelige priser n\u00e6rmer sig 700 $. Hvis du er prissat for lavt, lader du reelle penge ligge p\u00e5 bordet. <\/p>\n

Strategi B: Markeder med stort udbud<\/strong><\/h3>\n

I Los Angeles, Houston og Miami konkurrerer du mod tusindvis af andre annoncer. Priss\u00e6tningskraften er mere begr\u00e6nset, s\u00e5 differentiering betyder mere. Fokuser p\u00e5 kampdagspr\u00e6mier inden for rammen ovenfor, men invest\u00e9r massivt i kvaliteten af din annonce: professionelle fotos, detaljerede beskrivelser, der n\u00e6vner n\u00e6rhed til stadion og adgang til transport, samt femstjernet g\u00e6stekommunikation. CoStar\/STR-data<\/a> viser, at disse markeder allerede var p\u00e5 vej mod kun 2,0 % RevPAR-v\u00e6kst uden VM; turneringen l\u00f8fter det til 3,8 % for \u00e5ret og 12,7 % i juni\/juli. Sikr din andel ved at skille dig ud, ikke blot ved at v\u00e6re til stede. <\/p>\n

\"Ferieudlejning
Kilde<\/em><\/a><\/figcaption><\/figure>\n

Nedt\u00e6llingen p\u00e5 77 dage: Hvad du skal g\u00f8re nu<\/strong><\/h3>\n

Turneringen l\u00f8ber fra 11. juni til 19. juli. Det er 77 dage fra i dag. Her er fem konkrete tiltag, du kan gennemf\u00f8re i denne uge. <\/p>\n

    \n
  1. Gennemg\u00e5 din priss\u00e6tning i forhold til prisrammen efter kampniveau. <\/strong>\u00c5bn din kalender for perioden 11. juni til 19. juli. Identific\u00e9r, hvilke datoer der matcher gruppe-, knockout- og semifinal\/finale-kampe i din by. Anvend niveau-till\u00e6ggene fra tabellen ovenfor. Hvis du er i et marked med lavt udbud, s\u00e5 sigt mod toppen af hvert interval. <\/li>\n
  2. S\u00e6nk minimumsopholdet p\u00e5 dage uden kamp. <\/strong>Mange fans rejser til \u00e9n enkelt kamp og tager af sted n\u00e6ste morgen. Et fast minimum p\u00e5 fire n\u00e6tter vil koste dig bookinger p\u00e5 mellemdage. S\u00e6nk til minimum \u00e9n eller to n\u00e6tter i perioder uden kamp for at udfylde huller mellem de indt\u00e6gtsst\u00e6rke kampn\u00e6tter. <\/li>\n
  3. Opret digitale VM-guideb\u00f8ger med transportruter og lokale tips. <\/strong>Dine g\u00e6ster vil v\u00e6re internationale bes\u00f8gende, som aldrig har v\u00e6ret i din by. Udarbejd en guidebog, der inkluderer rutevejledning fra din bolig til stadion, muligheder for offentlig transport, parkeringsdetaljer, de bedste steder at spise og se kampe i n\u00e6rheden samt kontaktoplysninger i n\u00f8dstilf\u00e6lde. Det er pr\u00e6cis det, Hostfullys digitale guideb\u00f8ger er bygget til. En god guidebog kan g\u00f8re en femstjernet anmeldelse til en henvisningsmotor. <\/li>\n
  4. Forbered dig p\u00e5 internationale g\u00e6ster. <\/strong>Med 380.000+ forventede Airbnb-g\u00e6ster og fans, der ankommer fra alle kontinenter, b\u00f8r du overveje flersprogede check-in-instruktioner (spansk, portugisisk, fransk og tysk d\u00e6kker de fleste VM-rejsende), kulturelle hensyn omkring st\u00f8j, alkohol og gruppest\u00f8rrelser samt tydelige husregler oversat til mindst 2 sprog. Sm\u00e5 detaljer signalerer professionalisme og reducerer friktion. <\/li>\n
  5. Dokument\u00e9r ejendommens stand f\u00f8r presset stiger. <\/strong>H\u00f8jere udskiftning giver mere slid. Tag tidsstemplede fotos og videoer af hvert rum, hver overflade og hvert apparat f\u00f8r 11. juni. Det beskytter dig ved skadeskrav, forsikringstvister og g\u00e6steanmeldelser. Det tager 30 minutter nu og kan spare dig for tusindvis senere. <\/li>\n<\/ol>\n

    Vinduet lukker<\/strong><\/h2>\n

    FIFA World Cup 2026 er den st\u00f8rste sportsbegivenhed, der nogensinde er afholdt p\u00e5 amerikansk jord. FIFAs hotelannulleringer har skabt et udbudsgab, som korttidsudlejningsadministratorer er s\u00e6rligt godt positioneret til at udfylde. Dataene viser, at 156 mio. $ ligger p\u00e5 bordet alene for amerikanske Airbnb-v\u00e6rter, med 865 mio. $ i samlet STR-forbrug p\u00e5 tv\u00e6rs af v\u00e6rtsbyerne. Men de administratorer, der tager den st\u00f8rste andel, bliver ikke dem, der reagerer i juni. Det bliver dem, der forberedte sig i marts. <\/p>\n

    Gennemg\u00e5 din priss\u00e6tning. Opdater dine guideb\u00f8ger. G\u00f8r dine ejendomme klar til et internationalt publikum. Nedt\u00e6llingen er i gang. <\/p>\n","protected":false},"excerpt":{"rendered":"

    FIFA annullerede tusindvis af hotelv\u00e6relser og skabte en ferieudlejningsmulighed p\u00e5 156 mio. $ p\u00e5 tv\u00e6rs af 11 VM-v\u00e6rtsbyer. S\u00e5dan udnytter du den. <\/p>\n","protected":false},"author":3,"featured_media":84162,"template":"","blog-categories":[4963],"class_list":["post-107291","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-categories-nyheder"],"yoast_head":"\nFIFA har netop givet ferieudlejningsadministratorer en mulighed p\u00e5 156 mio. $. S\u00e5dan udnytter du den. | Hostfully<\/title>\n<meta name=\"description\" content=\"FIFA annullerede tusindvis af hotelv\u00e6relser og skabte en ferieudlejningsmulighed p\u00e5 156 mio. $ p\u00e5 tv\u00e6rs af 11 VM-v\u00e6rtsbyer. 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