{"id":95243,"date":"2026-02-03T15:40:14","date_gmt":"2026-02-03T15:40:14","guid":{"rendered":"https:\/\/www.hostfully.com\/success-stories\/40-direkte-bookinger-og-mtr-bookinger-driver-2x-vaekst\/"},"modified":"2026-02-03T15:40:14","modified_gmt":"2026-02-03T15:40:14","slug":"40-direkte-bookinger-og-mtr-bookinger-driver-2x-vaekst","status":"publish","type":"success-stories","link":"https:\/\/www.hostfully.com\/da\/succeshistorier\/40-direkte-bookinger-og-mtr-bookinger-driver-2x-vaekst\/","title":{"rendered":"40 % direkte bookinger og MTR-bookinger driver 2\u00d7 v\u00e6kst"},"excerpt":{"rendered":"<p>S\u00e5dan hjalp udvidelse af direkte bookinger og Hostfullys PMS en manager med at skalere under et boom i midtidsudlejning.<\/p>\n","protected":false},"featured_media":55202,"template":"","success-stories-tags":[3873,3875,3876,3778,3872,3874],"success-stories-categories":[3858,3773],"class_list":["post-95243","success-stories","type-success-stories","status-publish","has-post-thumbnail","hentry","success-stories-tags-airbnb","success-stories-tags-hjemmeside-til-direkte-bookinger","success-stories-tags-midtidsudlejning","success-stories-tags-mobilapp","success-stories-tags-mtr","success-stories-tags-vrbo","success-stories-categories-abent-api","success-stories-categories-property-management-software"],"ss_company_name":"MTM Premier Property Management","ss_customer_name":"Lisa Cochran","ss_customer_desc":"Grundl\u00e6ggeren af MTM Premier Property Management, Lisa, har ansvar for 45+ ejendomme p\u00e5 tv\u00e6rs af Indiana, Michigan og Colorado.","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"S\u00e5dan hjalp udvidelse af direkte bookinger og Hostfullys PMS en manager med at skalere under et boom i midtidsudlejning.","ss_featured":true,"ss_company_snapshot":"<p><strong>Portef\u00f8ljest\u00f8rrelse:<\/strong> 45+ ejendomme<br><strong>Markeder:<\/strong> USA (Indiana, Michigan, Colorado)<br><strong>Med Hostfully siden: <\/strong>2022<br><strong>Favoritfunktioner:<\/strong> Hjemmeside til direkte bookinger, skabeloner og triggere, mobilapp<br><strong>Bookingkanaler:<\/strong> Airbnb, Vrbo, direkte bookinger<\/p>\n","ss_testimonial":"<p>\u201cMellem bookingsitet, automatiseringerne, mobilv\u00e6rkt\u00f8jerne og supporten fungerer Hostfully simpelthen til den m\u00e5de, vi driver forretning p\u00e5.\u201d<\/p>\n","ss_before_nav_label":"<ul>\n<li>Manuel kalenderstyring<\/li>\n<li>Gentagne g\u00e6stebeskeder<\/li>\n<li>Kunne ikke konvertere MTR-leads<\/li>\n<li>Reaktiv teamkoordinering<\/li>\n<\/ul>\n","ss_before":"<p>Da Lisa Cochran begyndte sin rejse inden for korttidsudlejning, var hun ikke forberedt p\u00e5 et skifte til midtidsudlejning. <a href=\"https:\/\/mtmpremier.com\/\" target=\"_blank\" rel=\"noopener\">MTM Premier Property Management<\/a> startede med blot \u00e9n ejendom, men Lisas team tilf\u00f8jede hurtigt flere annoncer. H\u00e5ndtering af kalendere, g\u00e6stekommunikation og koordinering af teamet p\u00e5 tv\u00e6rs af platforme blev overv\u00e6ldende. <\/p>\n<p>Samtidig blev reguleringen af korttidsudlejningsmarkedet strammere, men heldigvis steg eftersp\u00f8rgslen p\u00e5 midtidsudlejning ogs\u00e5. Skadesbehandlere fra forsikringsselskaber, fjernarbejdere og byggeentrepren\u00f8rer str\u00f8mmede til MTM Premier Property Managements markeder i Indiana for ophold p\u00e5 3 til 12 m\u00e5neder. At administrere ejendomme i stor skala var \u00e9n ting, men at drive en midtidsudlejningsforretning via kanaler til korttidsbookinger ville ikke fungere. Lisa havde brug for en strategi til at h\u00e5ndtere skiftet uden at g\u00e5 p\u00e5 kompromis med marginer eller teamets kapacitet.   <\/p>\n","ss_after_nav_label":"<ul>\n<li>0 dobbeltbookinger<\/li>\n<li>G\u00e6stebeskeder 100 % automatiseret og str\u00f8mlinet<\/li>\n<li>Konverteringer p\u00e5 sitet til direkte bookinger<\/li>\n<li>Fleksibilitet p\u00e5 farten<\/li>\n<\/ul>\n","ss_after":"<p>Med Hostfully arbejdede Lisa og hendes team sammen med <a href=\"https:\/\/hudsoncreative.com\/\" target=\"_blank\" rel=\"noopener\">Hudson Creative<\/a> om at lancere en professionel og brugervenlig hjemmeside til direkte bookinger. Selvom de direkte bookinger var langsomme i starten, blev de hurtigt et st\u00e6rkt v\u00e6rkt\u00f8j til at konvertere leads med h\u00f8j v\u00e6rdi til bookinger. Lisa fort\u00e6ller: \u201cDe fleste af vores midtids-g\u00e6ster kommer via telefonen eller Furnished Finder, og s\u00e5 sender vi dem bare direkte til hjemmesiden for at booke.\u201d  <\/p>\n<p>[caption id=\"attachment_51035\" align=\"alignnone\" width=\"856\"]<img class=\"wp-image-51035 size-full\" src=\"https:\/\/www.hostfully.com\/wp-content\/uploads\/2025\/07\/image-22.png\" alt=\"\" width=\"856\" height=\"426\"> MTM Premier Properties arbejdede sammen med Hudson Creative om et skr\u00e6ddersyet site til direkte bookinger og en bedre direkte g\u00e6steoplevelse.[\/caption]<\/p>\n<p>I takt med at Lisa udvider til markederne i Michigan og Colorado, er direkte bookinger mere v\u00e6rdifulde end nogensinde. Med en tilstr\u00f8mning af forsikringsophold, erhvervs- og flyttekunder samt fjernarbejdere, der sl\u00e5r sig ned for l\u00e6ngerevarende opgaver, har Lisa reduceret OTA-gebyrer, mellemled og skift mellem g\u00e6ster, samtidig med at hun giver sine g\u00e6ster en nem, direkte dialog via virksomhedens brandede site. \u201cOmkring 40 % af vores bookinger er direkte nu,\u201d reflekterer Lisa. \u201cDet er et k\u00e6mpe skifte, og det er det, der g\u00f8r midtidsmodellen b\u00e6redygtig for os.\u201d  <\/p>\n<p>[caption id=\"attachment_51038\" align=\"aligncenter\" width=\"856\"]<img class=\"wp-image-51038 size-full\" src=\"https:\/\/www.hostfully.com\/wp-content\/uploads\/2025\/07\/image-23.png\" alt=\"\" width=\"856\" height=\"234\"> \u201cBedste priser garanteret ved direkte booking\u201d er det bedste fra begge verdener. Mere besparelse for g\u00e6sterne, mere indt\u00e6gt til MTM Premier Property Management. [\/caption]<\/p>\n","ss_bonus":"<p>For at h\u00e5ndtere l\u00e6ngere ophold uden ekstra manuelt arbejde bruger Lisas team ogs\u00e5 Hostfullys skabeloner og triggere p\u00e5 tv\u00e6rs af alle ejendomme. S\u00e5danne tilpassede triggere hj\u00e6lper med at automatisere: betalingsp\u00e5mindelser (som m\u00e5nedlig fakturering), opf\u00f8lgning p\u00e5 anmeldelser samt lokale instruktioner for ejendommene (affaldsdage, rutevejledning, brug af faciliteter). \u201cDet er fantastisk. Vi tilf\u00f8jer bare en ny betingelse eller besked \u00e9n gang, og s\u00e5 g\u00e6lder det for alle ejendomme. Det sparer vores team for timer hver uge.\u201d  <\/p>\n<p>MTM Premier Property Managements seks managers bruger Hostfullys mobilapp, hvilket g\u00f8r det muligt at h\u00e5ndtere alt i realtid. \u201cVi bruger appen hele tiden. Det er s\u00e5dan, vi driver forretningen,\u201d siger Lisa. Teammedlemmer tr\u00e6der til for hinanden, svarer g\u00e6ster p\u00e5 farten og er p\u00e5 forkant med problemer uden at have brug for en b\u00e6rbar eller et kontor.  <\/p>\n<p>Lisas team sigter nu mod at fordoble sin portef\u00f8lje med et s\u00e6rligt fokus p\u00e5 midtidsudlejning \u2013 et marked, som de mener vil trives i deres omr\u00e5de i mange \u00e5r frem. Hostfully vil fortsat v\u00e6re drivkraften bag den v\u00e6kst, is\u00e6r efterh\u00e5nden som platformen lancerer flere funktioner m\u00e5lrettet arbejdsgange for midtidsophold. <\/p>\n","ss_banner_copy":"<p>Lyder Lisas situation bekendt? Lad os tale sammen. <\/p>\n","ss_company_logo":"https:\/\/www.hostfully.com\/wp-content\/uploads\/2026\/02\/Logo-MTM-1.webp","ss_customer_image":"https:\/\/www.hostfully.com\/wp-content\/uploads\/2025\/10\/lisa-cochran.webp","ss_metrics_repeater":[{"number":"40%  ","label":"af bookingerne er nu direkte, hvilket reducerer OTA-gebyrer markant"},{"number":"45+","label":" ejendomme skaleret p\u00e5 under 4 \u00e5r"},{"number":"2\u00d7  ","label":"effektivitet i portef\u00f8lje-v\u00e6kst"}],"ss_image_gallery":["https:\/\/www.hostfully.com\/wp-content\/uploads\/2025\/10\/MTMbeach.jpg","https:\/\/www.hostfully.com\/wp-content\/uploads\/2025\/10\/MTMliving.jpg","https:\/\/www.hostfully.com\/wp-content\/uploads\/2025\/10\/MTMporch.jpg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>40 % direkte bookinger og MTR-bookinger driver 2\u00d7 v\u00e6kst | 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