{"id":11924,"date":"2025-09-12T18:30:04","date_gmt":"2025-09-12T18:30:04","guid":{"rendered":"https:\/\/mktdev.hostfully.com\/property-management-software\/features\/gestion-des-donnees-client\/"},"modified":"2026-03-13T00:21:32","modified_gmt":"2026-03-13T00:21:32","slug":"gestion-des-donnees-client","status":"publish","type":"pms-features","link":"https:\/\/www.hostfully.com\/fr\/software-de-gestion-locative\/fonctionnalites\/gestion-des-donnees-client\/","title":{"rendered":"Gestion des donn\u00e9es client"},"excerpt":{"rendered":"

Suivez, ciblez \u00e0 nouveau et offrez des offres sp\u00e9ciales aux clients.<\/p>\n","protected":false},"featured_media":25339,"template":"","pms-features-cat":[430],"class_list":["post-11924","pms-features","type-pms-features","status-publish","has-post-thumbnail","hentry","pms-features-cat-marketing"],"feature_title":"Transformez chaque client en client fid\u00e8le","feature_subtitle":"Stockez, organisez et exploitez les informations sur les clients afin de g\u00e9rer les donn\u00e9es des clients, de fid\u00e9liser la client\u00e8le, de personnaliser les exp\u00e9riences et d\u2019augmenter les r\u00e9servations directes.","menu_subtitle":"","featured_video":"","feature_desc_video":"","features_testimonials_shortcode":"[hf_testimonials category=\"customer-data-management\" limit=\"6\"]","main_features_header":"","secondary_features_header":"","icon_boxes_header":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"La gestion des donn\u00e9es clients de Hostfully stocke et segmente les profils des voyageurs pour favoriser les r\u00e9servations directes et les campagnes cibl\u00e9es pour les gestionnaires de locations de courte dur\u00e9e.","feature_icon":"https:\/\/www.hostfully.com\/wp-content\/uploads\/2025\/09\/customer-data-management.svg","feature_featured":false,"show-desc-video":false,"show-video-slider":false,"feature_desc_video_carousel":[],"main_features":[{"title":"Traitez chaque ancien client avec soin","description":"

Le PMS de Hostfully capture des profils clients d\u00e9taill\u00e9s afin que vous puissiez faire du remarketing direct, fid\u00e9liser la client\u00e8le et augmenter facilement vos r\u00e9servations directes.<\/p>\n","image":"https:\/\/www.hostfully.com\/wp-content\/uploads\/2025\/09\/Treat-every-former-customer-with-care.webp"},{"title":"Suivez chaque client, chaque s\u00e9jour","description":"

Collectez et stockez automatiquement les informations sur les clients \u00e0 partir de chaque r\u00e9servation, sur tous les canaux, afin de cr\u00e9er une image compl\u00e8te de vos relations avec les clients.<\/p>\n","image":"https:\/\/www.hostfully.com\/wp-content\/uploads\/2025\/09\/Track-every-guest-every-stay-1.webp"},{"title":"R\u00e9servez \u00e0 nouveau des clients en quelques secondes","description":"

Contactez directement les voyageurs r\u00e9guliers et r\u00e9servez-les \u00e0 nouveau sans avoir \u00e0 recourir aux OTA, ce qui vous permet d\u2019\u00e9conomiser des frais et de renforcer la fid\u00e9lit\u00e9 \u00e0 la marque.<\/p>\n","image":"https:\/\/www.hostfully.com\/wp-content\/uploads\/2025\/09\/Rebook-guests-in-seconds.webp"},{"title":"Automatisez et enrichissez votre base de donn\u00e9es","description":"

Utilisez des champs personnalis\u00e9s, des identifiants de membre et des formulaires de consentement conformes au RGPD pour cr\u00e9er des profils clients enrichis. Synchronisez vos donn\u00e9es de mani\u00e8re transparente avec des outils de marketing tels que Mailchimp pour alimenter des campagnes cibl\u00e9es. <\/p>\n","image":"https:\/\/www.hostfully.com\/wp-content\/uploads\/2025\/09\/Automate-and-enrich-your-database.webp"},{"title":"G\u00e9n\u00e9rez plus de demande toute l\u2019ann\u00e9e","description":"

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