{"id":12167,"date":"2025-11-05T14:45:17","date_gmt":"2025-11-05T14:45:17","guid":{"rendered":"https:\/\/mktdev.hostfully.com\/reports\/rapport-sur-lhotellerie-2021\/"},"modified":"2026-03-24T20:12:12","modified_gmt":"2026-03-24T20:12:12","slug":"rapport-sur-lhotellerie-2021","status":"publish","type":"reports","link":"https:\/\/www.hostfully.com\/fr\/rapports\/rapport-sur-lhotellerie-2021\/","title":{"rendered":"Rapport sur l\u2019h\u00f4tellerie 2021"},"excerpt":{"rendered":"<p>Apr\u00e8s le krach de 2020, le secteur de la location de vacances a rebondi en 2021. Cependant, les attentes croissantes des clients, les r\u00e9glementations de sant\u00e9 publique de plus en plus strictes et un march\u00e9 plus concurrentiel ont exerc\u00e9 de nouvelles pressions sur les gestionnaires de locations de vacances. D\u00e9couvrez ces strat\u00e9gies et ce que vous pouvez faire pour continuer \u00e0 cro\u00eetre au cours de cette p\u00e9riode critique.   <\/p>\n","protected":false},"featured_media":4561,"template":"","report-categories":[446],"class_list":["post-12167","reports","type-reports","status-publish","has-post-thumbnail","hentry","report-categories-tendances-de-lhotellerie"],"report_title":"Rapport sur l\u2019h\u00f4tellerie 2021 de Hostfully","report_subtitle":"Tendances et logiciels dans la gestion des locations de courte dur\u00e9e et de vacances","form_shortcode":"[hf_form preset=\"2021_industry_report\"]","_yoast_wpseo_metadesc":"Ce rapport fournit des informations uniques sur les tendances actuelles en mati\u00e8re de location de vacances, les outils technologiques utilis\u00e9s par les soci\u00e9t\u00e9s de gestion performantes et la mani\u00e8re dont le secteur s\u2019adapte aux attentes croissantes des clients.","report_description":"<p>Ce rapport fournit des informations uniques sur les tendances actuelles en mati\u00e8re de location de vacances, les outils technologiques utilis\u00e9s par les soci\u00e9t\u00e9s de gestion performantes et la mani\u00e8re dont le secteur s\u2019adapte aux attentes croissantes des clients.<\/p>\n<ul data-start=\"50\" data-end=\"685\">\n<li data-start=\"50\" data-end=\"168\">\n<p data-start=\"52\" data-end=\"168\">Strat\u00e9gies, tactiques et outils utilis\u00e9s (ou planifi\u00e9s) par les pairs et concurrents du secteur de la location de vacances pour d\u00e9velopper leurs activit\u00e9s<\/p>\n<\/li>\n<li data-start=\"169\" data-end=\"288\">\n<p data-start=\"171\" data-end=\"208\"><strong data-start=\"171\" data-end=\"206\">Aper\u00e7u du march\u00e9 de la location de vacances<\/strong><\/p>\n<ul data-start=\"211\" data-end=\"288\">\n<li data-start=\"211\" data-end=\"288\">\n<p data-start=\"213\" data-end=\"288\">\u00c9volution de la concurrence, variations de revenus selon la taille de l\u2019entreprise et strat\u00e9gies de croissance<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"289\" data-end=\"423\">\n<p data-start=\"291\" data-end=\"344\"><strong data-start=\"291\" data-end=\"342\">Pr\u00e9f\u00e9rences logicielles (donn\u00e9es et \u00e9tudes Hostfully)<\/strong><\/p>\n<ul data-start=\"347\" data-end=\"423\">\n<li data-start=\"347\" data-end=\"423\">\n<p data-start=\"349\" data-end=\"423\">Logiciels les plus performants, outils populaires et impact de la tarification dynamique<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"424\" data-end=\"529\">\n<p data-start=\"426\" data-end=\"448\"><strong data-start=\"426\" data-end=\"446\">Exp\u00e9rience client<\/strong><\/p>\n<ul data-start=\"451\" data-end=\"529\">\n<li data-start=\"451\" data-end=\"529\">\n<p data-start=\"453\" data-end=\"529\">Outils et tactiques pour la gestion des clients, les ventes incitatives et l\u2019\u00e9volution des attentes<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"530\" data-end=\"685\">\n<p data-start=\"532\" data-end=\"586\"><strong data-start=\"532\" data-end=\"584\">Informations sur la distribution (donn\u00e9es et \u00e9tudes Hostfully)<\/strong><\/p>\n<ul data-start=\"589\" data-end=\"685\">\n<li data-start=\"589\" data-end=\"685\">\n<p data-start=\"591\" data-end=\"685\">Origines des r\u00e9servations par rapport aux propri\u00e9t\u00e9s g\u00e9r\u00e9es, tendances des r\u00e9servations directes et sites d\u2019annonces alternatifs<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","_hf_raw_html":"","_hf_raw_html_shortcodes":false,"_hf_raw_html_tracking":true,"_hf_raw_html_wrap":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rapport sur l\u2019h\u00f4tellerie 2021 | Hostfully<\/title>\n<meta name=\"description\" content=\"Ce rapport fournit des informations uniques sur les tendances actuelles en mati\u00e8re de location de vacances, les outils 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