There is a “new normal” for the sector this year as demand softens or over-supply takes hold in certain markets, but there is also a reset for the association in terms of unlikely allies and members.

Hostfully, a San Francisco-based startup that helps professional short-term rental property managers maximize distribution and guest experience, has raised $4 million in a seed funding round, bringing its total funding to date to $7 million.

Property management software provider Hostfully has teamed up with global tours and attractions business Viator.

The pressures of the pandemic are driving more Airbnb hosts to lure users into booking their properties privately, further straining the already fraught relationship between the company and some of its larger hosts.

Predictions that leaders in the travel space shared with PhocusWire.

Hostfully is revolutionizing guest communication with the launch of InboxAI, a tool that reduces the time property managers spend on guest inquiries.

“Overall, this year’s findings paint a picture of a market adjusting to broader economic headwinds,” Hostfully said in its report.

This piece introduces seven women leaders, female founders who lead their teams with compassion and strength.

Behind the Scenes: Success Stories from Vacation Rental Property Managers, Including the Industry’s 26 Most Common Challenges and Solutions

Brian Chesky, the chief executive, acknowledged tensions with hosts but said the relationship had improved over the last year.