Properties by Preston is run by Yossi Schwarz, and has scaled across short-term, mid-term, and long-term markets since beginning in 2023.
In 2023, Yossi Schwarz, a former multi-family investor and father of five, was inspired to move into vacation rental management after experiencing his own family’s first-hand traveling struggles; hotels lacked the space and flexibility a larger group requires. Two years later, with a pivot to mid-term rentals in multi-family buildings, Properties by Preston began to primarily targeting 30+ day stay renters (traveling nurses, students, insurance-displaced guests, and remote workers).

With growing demand came bulk building needs. Yossi quickly realized he needed to find the right tech stack. “Once we had our first bulk building deployment, we knew we needed an infrastructure that could repeat itself,” Yossi says. Properties by Preston required a channel manager that could integrate, automate, and scale quickly. After looking into several platforms including Guesty and Hostaway, Yossi landed on Hostfully.
Since starting Properties with Preston from a laptop in his basement, Yossi now operates 700+ properties, and oversees a remote and local team from an office building in Lakewood, NJ. The success to his growth comes largely from how Yossi has established a system in his Hostfully platform that supports rapid expansion.
Hostfully’s bulk upload capabilities and streamlined listing process have made that pace not only possible, but efficient. The software’s channel integrations instantly distribute listings across major booking platforms, reaching a wider range of potential guests, without sacrificing operational ease. Automations seamlessly sync everything from calendars and messaging across platforms and guests.

Yossi has been a proponent of smart locks from the start, but since Hostfully rolled out Hostfully Devices, Properties by Preston has added 638 smart locks in just six months, making the check-in and checkout process even easier for guests, and completely automated through the Hostfully platform. Once again, the replicable process makes managing multi-units a cinch.
And the results speak for themselves. With 50–100 new units added every month, Properties by Preston is well on its way to surpassing 1,000 units by the end of the year, with even more aggressive goals to come.

Yossi’s advice for other managers? “If you’re looking to scale, automate, and create repeatable processes in vacation or mid-term rentals,” he relays, “Hostfully is built for it.” He recommends focusing on automation tools early, setting up a system before scaling, and investing in tools that can grow with your company.
Looking ahead, Yossi is confident in his roadmap. “We’re excited about what’s next,” says Yossi. “The demand is there, and the infrastructure we’ve built with Hostfully means we can keep up with it.”