Technology keeps getting better. Now we can do almost anything with our mobile phones. So why not take advantage of that when guests seek out bookings? Research shows that 50% of accommodation searches and bookings are made on mobile. So here’s a neat trick you can use to get more mobile bookings: enable mobile rates.
By enabling mobile rates you can drive 22% more traffic to your listing. They also allow you to give special discounts to people searching for travel accommodations on their phones.
Benefits of using mobile rates:
- Attract more bookings: A discounted price always attracts eyes. By offering a percentage off, your listing will grab the eye of potential guests faster than other properties will
- Stand out in searches: With mobile rates enabled, Booking.com will add a special badge to your profile. This will distinguish you from other properties that people may be considering.
- Better price, better reviews, better ranking: The younger age groups are more likely to book vacations on their phones and to leave reviews. These reviews will positively impact your listing on Booking.com
You can use Hostfully to configure mobile prices on Booking.com.
Speaking of configuring special prices, have you thought about country rates? These can be done on Booking.com and allow you to extend special rates based on geographical markets. This will allow you to target markets that you may be interested in and even target markets that are in their travel season when you are on a low season to fill up some of that low-season vacancy.
Benefits of using country rates:
- Higher profit: International travelers book earlier and tend to cancel less frequently.
- More bookings: Offering discounts in certain markets during holiday periods and special events will help to fill bookings during your low season.
- Increase visibility: Competitive pricing will increase the visibility of your booking in that country.
The features above, mobile rates and country rates will allow you to fill your low-season vacancies with greater ease. The next Booking.com feature we will talk about will help you to gain visibility and increase your general booking rate.
The Genius program with booking.com will enable you to have your listing seen by more people and booked more reliably. The way that Genius works is when you turn it on in Booking.com they will automatically discount your least expensive unit and/or your most popular unit. The 10% discount is what will make your rentals stand out and lead to higher revenue all around.
Benefits of using Genius:
- Increase search views: your properties will see on average 70% more views in search results
- More bookings: on average you will receive 45% more bookings
- Higher revenue: users that have Genius turned on see a 40% higher overall revenue
- Block out dates: you can block out up to 30 days each year where the 10% discount doesn’t apply
To be eligible for the Genius program you only have to meet 3 simple criteria. Your property is: open and bookable, has at least 3 reviews, and a review score of 7.5 (exceptions may apply).
By using these three features on Booking.com in conjunction with Hostfully you will be able to fill up more of your vacancy and gain visibility across multiple markets! To find more information on mobile rates, country rates, or genius visit Booking.com.
