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Exclusive insights from Google Travel team and how you can increase direct bookings
Discover how you can increase direct bookings for your vacation rentals using Google’s powerful tools. In this webinar, we covered the why’s and the how’s, providing you with practical strategies to attract more guests and maximize your revenue.
Here are four fast takeaways:
🧳 Search:
When planning a trip, Vacation rental bookers are open to a broad range of lodging options and weigh a variety of price and non-price factors in choosing a property and provider. Ultimately, search engines are the most important source to discover properties and inform booking decisions.
🔍 Vacation rental search on Google:
Vacation rental listings appear alongside organic search results on Google, reaching billions of users everyday. Travelers can discover listings by browsing relevant keywords in Google Search, exploring destinations in Google Maps, or filtering for vacation rentals in Google Travel’s dedicated lodging search. Using Google, travelers can browse vacation rental listings and compare available providers and pricing. Google’s free booking links redirect users to book on providers’ websites, and there are no additional fees for Google-generated referrals or bookings.
🌐 How to connect your listing with Google:
Hostfully’s integration makes it easy for property managers to connect their vacation rental listings with Google and grow direct bookings. Hostfully’s Integration Marketplace and Help Center feature additional information regarding how to get started.
🚀 Best practices:
As a property manager, you can optimize your listings’ presence on Google, by using the Hostfully platform to provide accurate and up-to-date pricing, availability, and high-quality content (such as photos, descriptions, amenities, and reviews). Property managers can use the Hostfully platform to configure their brand display name and icon to grow exposure and drive direct traffic from Google.
