Recopilamos datos de 143 gestores de alquileres vacacionales líderes en la industria para conocer más sobre las tendencias y los desafíos crecientes. Este documento proporciona información única sobre cómo anfitriones y gestores hacen crecer sus negocios, las herramientas tecnológicas que utilizan y cómo responden a las crecientes expectativas de los huéspedes.
En exclusivo, también hicimos una serie de preguntas sobre las respuestas a la pandemia. Muchos cambiaron su forma de operar, agregaron nueva tecnología a sus procesos y ajustaron sus estrategias de crecimiento.
Descarga hoy mismo una copia del informe:
La industria de alquiler vacacional se mantuvo dinámica a pesar de los desafíos del año 2020. Durante la pandemia, anfitriones y gestores buscaron formas de mantenerse competitivos y reinventar sus procesos. Pero no fue fácil. Algunos cambiaron la forma en que operan sus negocios, mientras que otros buscaron nuevas fuentes de ingresos en el marketing.
Nuestros datos también revelaron tendencias clave que hacen que sea factible que un anfitrión o gestor experimente un crecimiento. Descubra lo que es probable que hagan sus competidores y el software de tecnología que utilizarán en el año 2021 para expandir su negocio.
Las expectativas de los huéspedes sobre los alquileres de vacaciones continúan expandiéndose y ampliándose cada año. Los anfitriones y gestores no pueden simplemente confiar en una cálida bienvenida y recomendaciones impresas. Para cumplir con las crecientes expectativas, los profesionales del alquiler a corto plazo están recurriendo a la tecnología para automatizar y ampliar los procesos de experiencia de los huéspedes.
Tomando una página de la industria hotelera tradicional, muchos anfitriones y gestores también ofrecen ventas adicionales. No solo generan más reseñas de 5 estrellas, sino que también crean nuevas fuentes de ingresos. En un año en el que el 55% de los propietarios y gestores reportan pérdidas en las ganancias, la creación de nuevas fuentes de ingresos es crucial.
Las empresas de alquiler vacacional se basan en una serie de procesos para brindar servicios de hospitalidad a los huéspedes. A medida que las empresas crecen, dependen de software y tecnología cada vez más complejos.
Descubra con qué software de alquiler vacacional cuentan sus competidores para administrar reservas, asignar tareas, establecer tarifas nocturnas y automatizar procesos repetitivos.
Los gestores de alquileres vacacionales exitosos solían diversificar sus fuentes de reserva al incluirlos en varios sitios. Airbnb solía ser la principal fuente de reservas para la mayoría. Pero tras el pico de cancelaciones en marzo y abril del año 2020, los profesionales de la industria respondieron. Algunos tomaron el control de su marketing en un esfuerzo por ganar independencia del sitio de anuncios. Cómo afectará esto en el año 2021 y más adelante.
El año 2020 cambió el funcionamiento de todas las industrias. La de alquiler vacacional a corta duración no fue la excepción. Afortunadamente, los anfitriones
y gestores son creativos, persistentes, y enfrentaron de frente el desafío
de la pandemia.
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