“Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty.” – Marketing MetricsGuest feedback is king, and reviews help drive your property’s rankings on vacation rental sites. While reviews are great and often provide insight about your guests’ overall experience, you may feel like you need more feedback than a simple review can provide. That’s where a guest satisfaction survey comes into play. Today we’re here to explain how to create a survey carefully designed to gauge more insight so you can improve the guest experience, strengthen relationships and build loyalty. Let’s get started.