Local Recommendations
Local recommendations are curated suggestions of nearby attractions, restaurants, services, and activities provided to guests to enhance their stay. This content is typically delivered through a digital guidebook and serves as a concierge-like resource, offering insider knowledge that goes beyond a generic web search.
Why it matters
Providing high-quality local recommendations transforms a standard stay into a memorable, authentic experience, which can lead to better reviews, repeat bookings, and increased revenue. It also streamlines guest communication by proactively answering common questions about the area, reducing repetitive inquiries for the operator. Strategically, these recommendations can support other local businesses, fostering community goodwill and potential partnerships.
Operator use case
An operator curates a list of preferred local businesses, such as restaurants, tour operators, or equipment rental shops, often categorizing them by interest, price point, or suitability for different guest types (e.g., family-friendly, pet-friendly). They might negotiate exclusive discounts for their guests, which are then promoted within the property's digital guidebook. This approach not only adds value for the guest but can also generate goodwill and referral business from local partners.
Industry insight
A common mistake is providing a generic, uncurated list of popular tourist spots that guests could easily find themselves. The real value lies in offering a unique, insider perspective that reflects the property's brand and target guest profile. For example, a luxury rental's recommendations should differ significantly from those for a budget-friendly, family-oriented property. Another misconception is that more recommendations are always better; a shorter, well-vetted list is often more effective than an overwhelming one. Operators who successfully leverage local recommendations often establish reciprocal relationships with local businesses, leading to mutual referrals and a stronger community foothold. This strategy can be particularly valuable in markets with increasing regulatory scrutiny, as it demonstrates the operator's positive contribution to the local economy.
Tech & tools relevance
Local recommendations are a core feature of digital guidebook platforms. These tools allow operators to easily create, manage, and update their suggestions, often integrating with services like Google Maps to provide directions and location details. Property Management Systems (PMS) often integrate with or offer their own guidebook solutions, enabling automated distribution of these recommendations to guests upon booking confirmation or prior to arrival. This automation ensures timely delivery and reduces the manual workload for the operator.
How Hostfully helps
Hostfully's Digital Guidebooks allow operators to create custom-branded guidebooks that include property information and unlimited local recommendations. The platform enables the easy import of places from Google Maps and the creation of custom categories to tailor suggestions to specific guest interests. Operators can manage recommendations for one or hundreds of properties at once, and the guidebooks can be shared via a simple link, making them accessible to guests on any device. This facilitates a streamlined process for providing guests with valuable local insights.