Camille Maternaghan runs Sanctuary Vacation Homes, a boutique STR company with 13 properties across Florida, North Carolina, South Carolina, and Pennsylvania.
After 20 years working in vacation rentals, Camille, owner of Sanctuary Vacation Homes, knows what it takes to deliver 5-star guest experiences across multiple markets. Sanctuary Vacation Homes’ rental portfolio grew organically through word-of-mouth and a proven reputation.
As Sanctuary Vacation Homes business expanded, Camille recognized that she needed more than spreadsheets and manual processes to keep up. “I built a custom Google Sheet, but it wasn’t scalable,” Camille recalls. The manual process of managing reservations in Google Docs, and communicating with the cleaning and maintenance teams separately was incredibly time-consuming and prone to human error.
Camille also aimed to expand market reach by diversifying income streams. However she was limited by the time it took to onboard properties individually. She needed a cost-effective solution for a direct booking website that could automatically integrate with her existing listings. In short, “I needed a more viable system—something that could automate guest messaging, coordinate service providers, and give me back time.”
As a small company, it was crucial for Sanctuary Vacation Homes to find a high-quality product at a cost-effective price. After extensively researching several options, Camille found that Hostfully was the perfect fit for Sanctuary Vacation Homes.
Now Camille runs a highly efficient and streamlined business, with Hostfully as the central platform powering operations and helping the company’s service providers. Using the Service Provider Hub in the Hostfully app has empowered Camille’s on-the-ground teams to manage their own calendars in real time.
This has been a crucial step for remote property management, as it ensures her cleaners and maintenance crews can effectively plan their schedules and keep operations running smoothly. In addition to the calendars, the text reminder tools allow the staff to cross-reference reservations, which helps them double-check bookings through multiple sources. With Camille thousands of miles from many of the properties, establishing a smooth on-the-ground process has been essential.

Hostfully’s templates and triggers provide a solid and reliable solution for Sanctuary Vacation Homes’ guest communications. The automated messages, from the initial welcome to the final check-in instructions and follow-up, ensure guests receive timely information.
“Hostfully’s tools have freed up my time and enabled me to achieve my goals successfully.” With more time to chat with and truly understand guests’ needs, Camille can focus on making their vacations a greater success. In turn, hosting becomes a “more positive and fulfilling experience.”
Additionally, Hostfully’s partnerships with key players in her market give Sanctuary Vacation Homes a significant advantage. With the click of a button, Camille can now list her properties on a multitude of different online travel agencies. This feature has been a game-changer for her, as it has significantly cut down the time she used to spend on onboarding, and allows her to expand her reach across several platforms, diversifying her revenue stream, and reducing her reliance on a single source.
And although she relies on Hostfully’s automation, tools, and guest messaging capabilities, Camille relays that it’s Hostfully’s onboarding, customer support, and success teams that make Hostfully impossible to beat: “Deeply knowledgeable, longtime employees have been invaluable in helping me to resolve complex issues. If I need help, they’re helpful 24/7.”
She reflects: “It’s clear that Hostfully treats its employees well, and that a positive culture at the top has had a trickle-down effect, thus creating a great experience for their customers through their loyal and dedicated staff.”
So it’s no surprise when asked what her favorite thing about Hostfully is, Camille pauses, then shares something you just can’t find on a product checklist: “It’s the people I love best.”