Rick Armour manages 18 STR and midterm rental properties in Canada, Mexico, and the U.S.
In his five years as a short-term rental manager, Rick Armour, has been operating RJA Vacation Rentals across multiple markets. However, in 2023, short-term rental regulations in Canada’s British Columbia threw a wrench into operations, forcing Rick to scale back his portfolio by 30%.
With fewer listings, Rick needed to find ways to optimize operations, increase per-property profitability, and maintain owner trust. When a trusted peer recommended Hostfully (after previously cycling through a number of PMS platforms), Rick decided to give the software a try.
A major regulatory disruption would lead to revenue losses for many property managers. But not Rick. He leaned into building a tech stack with Hostfully at the center. The result? A 39% revenue increase—even with fewer homes to manage.
Today, Rick runs his short-term rental business with the help of Hostfully, embracing his central calendar, automations, mobile access and flexibility, and custom reporting. Thanks to Hostfully, a powerful tech stack, and Rick’s streamlined business model, RJA Vacation Rentals has increased revenue by an impressive 39% despite managing fewer properties.
While the calendar keeps Rick aligned across all channels and properties, Hostfully’s automatons have freed Rick from manual messaging—without sacrificing his stellar customer experience. He’s set up emails to automatically send check-in instructions two days before a guest’s arrival, filled with key details like hot tub codes and links to local tips through his Hostfully guidebooks. After each stay, Rick’s automatic follow-up email helps reinforce his brand and encourages return visits from past guests.
And since Rick’s often on the move, whether he’s in British Columbia, Mexico, or out enjoying time on the ocean, thanks to Hostfully’s mobile app, he’s never out of reach. “I was literally conducting business from my boat,” Rick says with a laugh. It’s full-scale management without being chained to a desk.
His advice for customers getting started with Hostfully? “I would suggest getting everything connected as fast as possible. Integrate your tools, sync your channels, and work with your onboarding rep early.” He’s emphatic: “Just do it all upfront and make it happen!”
Even with fewer listings, Rick has managed to grow his bottom line—and Hostfully has played a major role in that. By streamlining his operations, automating guest communication, and offering transparency to stakeholders, Rick positioned RJA Vacation Rentals to thrive in a shifting market.
Rick doesn’t just manage bookings and guest experiences. He also handles complex commission and revenue splits for owners of fractional vacation shares. Each month, he uses enhanced reporting capabilities to export spreadsheets for his owners.
These include commission breakdowns between RJA and the various owners, and detailed income for ⅛ and ¼ share units. Ensuring accuracy is especially helpful with fractional shares. “The reports are clean, easy, and clear.” Rick says. “Owners love the transparency. It builds trust.”
Cookie | Duration | Description |
---|---|---|
__stripe_mid | 1 year | Stripe sets this cookie cookie to process payments. |
__stripe_sid | 30 minutes | Stripe sets this cookie cookie to process payments. |
_wpfuuid | 1 year 1 month 4 days | This cookie is used by the WPForms WordPress plugin. The cookie is used to allows the paid version of the plugin to connect entries by the same user and is used for some additional features like the Form Abandonment addon. |
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category . |
cookielawinfo-checkbox-functional | 1 year | The cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category . |
cookielawinfo-checkbox-others | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others". |
cookielawinfo-checkbox-performance | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | CookieYes sets this cookie to store the user consent. |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
viewed_cookie_policy | 1 year | CookieYes set this cookie to keep track of whether the user has approved the use of cookies. |
Cookie | Duration | Description |
---|---|---|
_hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to track the beginning of the user's journey for a total session count. It does not contain any identifiable information. |
_hjIncludedInPageviewSample | 2 minutes | Hotjar sets this cookie to know whether that visitor is included in the data sampling defined by your site's pageview limit. |
li_gc | 5 months 27 days | Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes. |
lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
Cookie | Duration | Description |
---|---|---|
_fbp | 3 months | Facebook sets this cookie to store and track interactions. |
_ga | 1 year 1 month 4 days | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
_gcl_au | 3 months | Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services. |
_hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user. |
_hjRecordingEnabled | never | Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session. |
_hjRecordingLastActivity | never | Hotjar sets this cookie when a user recording starts and when data is sent through the WebSocket. |
_hjTLDTest | session | To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails. |
ajs_anonymous_id | 1 year | This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before. |
ajs_user_id | never | This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability. |
AnalyticsSyncHistory | 1 month | Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie. |
CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
ln_or | 1 day | Linkedin sets this cookie to registers statistical data on users' behaviour on the website for internal analytics. |
tk_ai | 1 year 1 month 4 days | JetPack sets this cookie to store a randomly-generated anonymous ID which is used only within the admin area and for general analytics tracking. |
tk_lr | 1 year | The tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack. |
tk_or | 1 year 1 month 4 days | The tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack. |
tk_qs | 30 minutes | JetPack sets this cookie to store a randomly-generated anonymous ID which is used only within the admin area and for general analytics tracking. |
tk_r3d | 3 days | JetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience. |
tk_tc | session | JetPack sets this cookie to record details on how user's use the website. |
Cookie | Duration | Description |
---|---|---|
_tt_enable_cookie | 1 year 24 days | Tiktok set this cookie to collect data about behaviour and activities on the website and to measure the effectiveness of the advertising. |
_ttp | 1 year 24 days | TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalise the user experience. |
bcookie | 1 year | LinkedIn sets this cookie to track the use of embedded services. |
bscookie | 1 year | LinkedIn sets this cookie to track the use of embedded services. |
IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
NID | 6 months | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. |
test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Duration | Description |
---|---|---|
__q_domainTest | session | No description |
__q_state_qQfaoCzkKgjWcPNR | 1 year 1 month 4 days | No description |
__tld__ | session | No description |
_OG_GDPR_COOKIE_ | session | No description available. |
m | 1 year 1 month 4 days | No description available. |
viewedBlog | 1 month | No description |