“Overall, this year’s findings paint a picture of a market adjusting to broader economic headwinds,” Hostfully said in its report.

Predictions that leaders in the travel space shared with PhocusWire.

Many hosts are turning to midterm or long-term accommodation options as demand for short-term lodging plummets.

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As vacation rental bookings boom, so does smart tech. But what’s next for this smart revolution? Will this upward trajectory in tech adoption continue?

The Vacation Rental industry may be dominated by men in terms of numbers, but there are lots of brilliant women in leadership positions that are changing the landscape.

Hostfully announced Wednesday the launch of an artificial intelligence-powered communication tool that it said will cut down the time property managers use to address guest inquiries.

Airbnb's Preferred Software Partners program recognizes and rewards top property and channel management software partners helping professional Hosts improve their operations and provide quality experiences to guests.

Brian Chesky, the chief executive, acknowledged tensions with hosts but said the relationship had improved over the last year.

It's clear that vacation rental hosts and property managers crave direct bookings, and many may be making inroads. Still, the marketing power of big brands is tough to compete with.