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PREMIUM DIRECT BOOKING SITE

Turn searches into stays

Elevate your direct booking and marketing strategies with SEO & AEO tools, AI content and blog generation, analytics, and advanced customization.

  • No coding needed
  • Free preview
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Got Hostfully’s PMS?

Preview your site for free
proud preferred and premium partners of
Airbnb Preferred+ Partner 2026
Booking.com Premier Connectivity Partner
Vrbo 2026 Elite Partner
Home & Villas Elite Connectivity Partner 2026

Keep up to 25% more revenue than the same bookings made through OTAs

What people are saying about Hostfully

“About 40% of our bookings are direct now. That’s a huge shift, and it’s what makes the mid-term model sustainable for us.”
Lisa Cochran MTM Management

“Hostfully is one of the reasons why 50% of my bookings are direct through my website. It is easy to use and the customer service is excellent, from onboarding to normal usage. It helps me to make more money! I love using Hostfully.”
Ruth
trustpilot

“[An Airbnb guest] booked three times this year—all direct!”
Chelsea Red Lodge Reservations

Turn one stay into many

Give your OTA-booked guests a place to find you without OTA fees, and build up your repeat customer base.

Win searches with
SEO & AEO tools

Marketing tools help drive visitors to your properties through Google & LLM search engines.

Fast professional site publishing

Use our pre-built templates, AI tools, and guided recommendations to reduce your time to publish and start capturing bookings ASAP.

AI site performance auditing

Audit your pages instantly with AI to make improvements so your site performs well as your portfolio grows.

Build trust before the booking

Publish an About Us page, Contact Us form, and FAQs section to give guests reassurance before reserving.

Visitor analytics learnings

Gain visitor insights from traffic analytics to understand how they find you to double down on what works.

Unmistakably yours,
no coding needed

Gain deep brand and creative control over your site with advanced color, font, and layout customizations.

Traffic-driving blog engine

Use the AI blog engine to create and publish posts to stay relevant in searches and through seasons.

Unlock owner opportunities

Reach homeowners considering co-hosting or seeking a partner to manage their properties.

Drive market recognition

Create unlimited pages like destination guides, local tips, and more to drive followers.

Why premium?

A direct booking engine is critical for any PMS which is why our Basic Direct Booking Site works wonders for capturing more bookings without the OTA fees. But for advanced marketing, brand building, and customization, Premium comes loaded with the tools to get found, publish, and turn visitors into repeat guests.

Hostfully’s Booking Engine Solutions

Feature BasicDrive your own bookings and save on fees with your own booking site. PremiumCapture more of the market with full customization, marketing, and AI capabilities.
Direct booking flowIncludedIncluded
Select featured propertiesIncludedIncluded
Search filtering (guests, pets, amenities)IncludedIncluded
Secure checkout flowIncludedIncluded
CustomizationLimitedAdvanced
SEO & AEO tools optimized for searchesNot includedIncluded
AI content generationNot includedIncluded
FAQs & About Us pages, Contact Us formNot includedIncluded
AI site auditing for improvementsNot includedIncluded
AI engine for blog creation & publishingNot includedIncluded
Site traffic analyticsNot includedIncluded
Unlimited custom pagesNot includedIncluded

Frequently asked questions

A vacation rental website builder lets property managers create a direct booking site without writing code. Ideally, your site should include a built-in booking engine, keep availability in sync with your Airbnb, Vrbo, Booking.com, and other OTA channels, and come with SEO tools, so your site looks professional and actually brings in bookings. The Premium Direct Booking Site does all of the above.
You get a branded booking site with a direct booking flow, featured properties, search filtering, and secure checkout, plus SEO and AEO tools, AI content generation, an AI blog engine, AI site auditing, FAQ, About Us, and Contact Us pages, site traffic analytics, unlimited custom pages, and advanced customization.
OTAs like Airbnb and Vrbo take a commission on every booking, often 15% or more. They also hold onto your guest data. Your own site lets you collect guest emails, contact details, and stay history, so you can bring past guests back without paying commission again. Direct bookings can earn you up to 25% more than the same booking through an OTA.
Premium site capabilities include SEO and AEO tools built to help travelers find your properties. AI content generation drafts titles, descriptions, and page copy written around the terms guests actually search, and AI site auditing reviews your pages and flags what to improve. Together they help your site rank in traditional search and show up in AI answer engines.
AEO stands for Answer Engine Optimization. More travelers now start their search in AI tools like Google’s AI results, ChatGPT, Claude, and Perplexity. AEO tools help your properties show up in those answers, not just in traditional search results.
No coding required! The Premium site is easy to make your own with user-friendly templates, and advanced customization gives you deeper control over the look and layout when you want it. AI tools draft your listing descriptions and SEO content for you, and your site works on desktop and mobile from the start.
No. Premium’s AI content generation will draft your page copy for you, and the AI blog engine helps you create and publish posts. You stay in control and can customize your settings.
Your Premium site is built into your Hostfully PMS, so it shares the same central calendar as your OTA channels. When a guest books on your site, that reservation lands in your calendar right away and updates your availability across Airbnb, Vrbo, Booking.com, and 60+ connected channels, which helps you avoid double bookings. There is nothing separate to sync by hand.
Yes. You can point your own custom domain at your Premium site and white-label it with your branding, so guests stay in your world from search to checkout. If you want a custom setup, Hostfully’s Open API lets your developer connect Hostfully to your existing site. Talk to our team about the option that fits how your current site is built.
Yes. Hostfully is built for operators managing every size of portfolio, and your Premium site grows right alongside you.
Yes. You get a free preview of your custom site, so you can preview how it looks with your brand and properties before you go live.
You can create your Premium custom site for free. We require a 1.8% fee of each reservation, as well as a $10 minimum per month. If you don’t need advanced capabilities with your site, you can explore our Basic Direct Booking Site (no minimum, .85% booking fee). Both options save you significantly more than the same bookings on an OTA.
If you have Hostfully, access your Premium Direct Site here. If you don’t have Hostfully’s PMS, book a free demo to learn more.