10+ Tips for Attracting Domestic Travelers to Your Vacation Rental
Staycations are big business these days. The travel trend for holidays and mini breaks to be taken near home has been growing markedly over the last few years. In 2021, over half of the population enjoyed a staycation. This is a huge market that your hospitality business can’t afford to ignore. Domestic travel: on the rise […]
How Hashtags Can Boost Your Vacation Rental Business
In today’s digital age, social media marketing has become an indispensable tool for businesses across industries — and the vacation rental market is no exception. For vacation rental owners and property managers, leveraging social media platforms effectively can significantly boost their business. One such strategy to maximize social media exposure is by using hashtags. Understanding […]
How to Build an Email List for Your Vacation Rental
If you’re not building a vacation rental email list, you could be leaving serious money on the table. And if you’re reading this, you probably already know that relying on online travel agencies (OTAs) alone can be a risky strategy. In fact, 2022 research shows that email marketing generates $36 for every $1 spent*, so […]
Your No-Nonsense Vacation Rental Marketing Guide
Welcome to your crash course in vacation rental management marketing. Whether you’re a vacation property management company or a vacation rental owner, creating your own marketing strategy can feel overwhelming. In this mini-guide, we’ll break it down into these four simple steps: Step 1 – Define your product. Step 2 – Determine your pricing strategy. […]
Your Guide to Creating a Vacation Rental Company Logo
As the vacation rental property industry continues to explode, it’ll take marketing savvy to ensure your vacation property stands out. Whether you’re a property manager with an extensive portfolio or a homeowner renting out your second home, having the right vacation rental company logo can significantly influence the effectiveness of your marketing strategy. Here’s why. […]
How to Create Instantly Recognizable Vacation Rental Branding in 4 Steps
“Branding goes well beyond just what the logo is—it’s the emotional reaction within the mind of the target audience. And that’s what you have to tap into.” This is what branding expert and website builder Eli Pritykin said when we asked him about his approach to developing a brand. And, among his other insights, Eli […]
The Ultimate Guide to Vacation Rental Photo Optimization
A picture is worth a thousand words—and with high-quality vacation rental photos, hopefully thousands (and thousands!) of dollars in bookings. It’s no secret that effective photo optimization is crucial for vacation rental success; when potential guests browse online listings, eye-catching visuals play a significant role in capturing their attention and persuading them to book. This […]
Top 8 Vacation Rental Marketing Questions for Beginners
Are you just starting in the vacation rental industry? If you’re up and running on Airbnb and Vrbo, it’s a great start. But now you probably want to attract more guests, reduce vacancy rates, and boost your revenue. This is where a marketing strategy that’s easy to understand, and consequently expand and scale comes in. […]
A Guide to Vacation Rental Copywriting
Any vacation rental owner or property manager looking to boost bookings and attract more guests will understand the importance of a marketing strategy — and with that, the role that copywriting plays. Specifically, a vacation rental copywriter can help you create compelling property descriptions and persuasive marketing materials that will entice potential guests and elevate […]
5 Tips for Writing an Effective Vacation Rental Listing Description
As a vacation rental manager or owner, you want to attract as many bookings as possible. Eye-catching photos that reflect your short term rental’s (STR) unique style, great amenities, and a stunning location are all important for attracting guests, but they’re not the only things potential guests will base their decision on. Pictures might catch […]