Smartness

The calculation is based on the constant analysis of objective data, both internal and external to your facility. It is through this analysis that Smartness empowers you to quickly find the price that works best for you, at any given time, based on the characteristics of your accommodation and the market in which you operate. In addition, the Smartness algorithm can register any changes and react quickly, adjusting prices accordingly.

The Smartness algorithm collects a vast amount of data, including your past and future bookings, the impact of holidays and events, and past and future price trends. It uses this data to identify trends in your market. Based on this information, the algorithm applies the most effective dynamic strategy to your starting prices, continuously increasing or decreasing them up to 500 days in advance.

Through Hostfully, Smartness collects your historical and future booking data. It then incorporates market trends in your location and the impact of holidays and events. Smartness obtains data from various online sources through “scraping”. Key sources include Booking.com and other booking portals, and this method is also used for weather and event data. This enables it to identify the trends that are most relevant to your accommodation while continually monitoring and updating them.

Of course! Your intervention is crucial to maximizing the results from Smartness. That’s why the software provides all the tools you need to be in full control at all times in a simple and intuitive manner. You can adjust your starting prices to best reflect the value of your accommodation and set minimum and maximum prices for specific dates and/or by room type, which the software will not override. Finally, you can adjust the dynamism of the algorithm’s strategy: from the most aggressive level with marked price fluctuations to the most conservative with slight variations. With its high level of customization, Smartness enables you to pursue your specific growth objectives with greater efficacy and ease.

Prices are adjusted in real time as often as possible and as dictated by the market, often several times a day.

Smartness cannot offer a full version for testing, as this would require a data connection with your property. However, it offers Smartness Free, a complimentary tool that works out your dynamic pricing strategy without needing to integrate with your systems. This gives you a first glimpse into the capabilities of Smartness.