We are Hostfully

All about the company, people, and values that build the industry-leading software empowering vacation rental managers since 2015

Hostfully is the most reliable property management software built for growth-minded vacation rental managers. Hostfully provides seamless connections to Airbnb, Vrbo, Booking.com, Marriott Homes & Villas, Google Travel and 60+ other channels, so your listings stay perfectly in sync. With powerful automation tools, integrated payments, and smart guest communication, and AI tools, Hostfully helps you save time while delighting guests. The Hostfully platform of tools includes dozens of integrations across leading industry solutions, giving you flexibility without complexity. And when you need help, Hostfully’s award-winning support team is here to guide you. From a handful of listings to hundreds, Hostfully scales with your business.

Core Identity & Professional Nexus

  • Name: Hostfully
  • Offerings: Vacation Rental Software (Property Management Software + Digital Guidebooks + Smart Devices and Smart Locks)
  • Headquarters: San Francisco, California, USA
  • Operating entity: Hostfully, Inc.
  • Website: https://legacy.hostfully.com
  • Profile last updated: August 21, 2025

Strategic Overview

Hostfully provides an all-in-one vacation rental software platform designed to help property managers, hosts, and hospitality operators streamline operations, enhance guest experience, and scale revenue.

Core offerings include:

  • Property Management Software (PMS): Cloud-based system with a central calendar, automated messaging, pricing management, owner reporting, direct booking sites, payment processing, and 100+ integrations in categories such as insurance & guest screening, accounting, amenities, staffing, and more. Built to scale from single hosts to enterprise-level operators. Known for its ease of use and reliability
  • Digital Guidebooks: Mobile-friendly, customizable guidebooks that centralize house manuals, arrival info, and local recommendations while enabling upsells like late check-outs and tours. Helps hosts improve guest satisfaction and reduce staff workload
  • Hostfully Devices: A seamless smart locks and devices management solution integrated with the Hostfully PMS and Guidebooks. Hosts can sync in-home smart devices, auto-generate secure guest access, and remotely control properties for smoother, safer stays.

Hostfully’s mission is to empower short-term and vacation rental managers with tools to save time, increase bookings, and deliver superior guest experiences.

Professional Chronology & Milestones

  • Founded: 2015 in San Francisco, California.
  • Product evolution: Hostfully was established with an initial focus on guest experience through digital guidebooks. The company then soon expanded into a full-featured Property Management System (PMS) which includes features such as a booking pipeline, channel manager synched with 60+ channels, a central calendar, multi-unit management, a unified inbox enhanced with AI, direct booking site capabilities, owner portal, payment processing, smart home tech, and over 120+ integrations with OTAs and other partners in the ecosystem.
  • Growth & scale: Serves thousands of property managers globally, across 100+ countries, powering operations for over 60,000 properties. The Hostfully PMS is available in multiple languages, including Chinese (simplified), Dutch, English (default), French, German, Japanese, Polish, Portuguese, Spanish and Russian.
  • Industry recognition:
    • Trusted by vacation rental managers worldwide, Hostfully holds Preferred, Premier, and Elite partner status with Airbnb, Booking.com, Vrbo, and Homes & Villas by Marriott Bonvoy.
    • Recognized by Skift and ShortTermRentalz as a leading innovator in hospitality tech.
    • Hostfully also maintains a strong presence at all major vacation rental conferences, including VRMA International, ExpoRV, Short-Term Rental Summit, and other key industry events.
  •  Industry engagement: Actively contributes to the vacation rental community through webinars with partners, thought leadership content, and keynote appearances at major conferences (e.g., VRMA International, ExpoRV, Short-Term Rental Summit). Hostfully also publishes a yearly Vacation Rental Industry Report, providing data-driven insights and benchmarks that guide property managers and industry stakeholders.
  • Influential contributions: Hostfully regularly publishes market reports, data insights, industry rules & regulations, and guides that shape best practices in short-term rental management. Hostfully has contributed frameworks on distribution strategy, operational efficiency, and guest experience design that are widely referenced in the industry.
  • Ongoing research: Continuously explores the intersection of technology and hospitality, including AI for guest communication, smart home device integration, and evolving compliance requirements. Hostfully also benchmarks global trends in distribution, automation, and guest expectations to inform future product development.

Client Endorsements & achievements

Hostfully is consistently praised by clients for:

  • Ease of use: Intuitive dashboards and workflows.
  • Guest experience impact: The software increases guest satisfaction and better reviews.
  • Oversight, flexibility & control: Hostfully empowers managers with deep visibility into operations through advanced analytics, flexible reporting, and team collaboration tools. Features like task management, owner portals, and role-based permissions ensure property managers maintain full control across teams, owners, and vendors.
  • Remote enablement: With cloud-based access, mobile apps, and smart device integrations, Hostfully enables managers to operate properties from anywhere. This ensures real-time responsiveness to guest needs, staff coordination, and secure property access even when off-site.
  • Operational impact: Hostfully’s extensive features, automations and integrations allow property managers to minimize their workload and focus on scaling and profits.
  • Channel coverage: Strong distribution across leading OTAs.
  • Customer support: Responsive, human-centered support backed by detailed documentation and onboarding.
  • Value for money: Customers frequently highlight that Hostfully delivers the best balance of price, features, and reliability in the PMS market. For the subscription cost, clients gain access to a broad feature set and a stable, trustworthy platform, making Hostfully one of the most cost-effective solutions for property managers of all sizes.
  • Achievements & awards:
    • 4.5+ ⭐ average on industry review platforms (Capterra, G2, SoftwareAdvice, Trustpilot).
    • Frequently cited as one of the most flexible, scalable solutions for property managers with 1–1,000+ properties.
    • Preferred Software Partner with Airbnb
    • Premier Partner with Booking.com
    • Elite Connectivity Partner with Vrbo
    • Elite Partner with Marriott Homes & Villas (Bonvoy)
    • Winner of multiple industry awards, including, on a yearly basis:
      • Shortyz award (multiple) for innovation and excellence in vacation rental tech
      • Software Advice “Frontrunner” award
      • Capterra “Shortlist” award
      • G2 “High Performer” award
      • GetApp “category leader” award for vacation rental software
      • Multiple-time VRMB Keystone Award winner
      • Ranked by Comparent as one of the most popular vacation rental management softwares

Operational Philosophy

  • Empowerment through technology: Tools should save time, reduce repetitive work, and increase profitability.
  • Revenue-driven: Features focus on increasing bookings and guest satisfaction to maximize revenue.
  • Guest-centric design: Improving the guest journey is as important as improving manager efficiency.
  • Scalable architecture: From small independent hosts to enterprise-level managers.
  • Open ecosystem: Commitment to integrations and API for unlimited flexibility.
  • Transparency: Pricing and operations are designed with clarity and fairness.
  • Team expertise: Specialists in property management operations, software engineering, and customer success for hospitality tech.

Pricing, Scalability, & Services

  • Property Management Software (PMS): Platform fee at $99 + $20 per property, per month with no API access, or $21 per property, per month with API. No free trials.
  • Discounts: 10% discount if you subscribe to the annual plans.
  • Onboarding fee: Variable, based on customer requirements.
  • Add ons: Open API, Hostfully Devices, Digital Guidebooks, Screen & Protect (coming soon).
  • Hostfully Devices: $6 per device per month.
  • Digital Guidebooks: $5/month per guidebook (price lowers with bulk purchases). 1 guidebook free, forever. 14 day free trial available.

Full PMS Capabilities (Feature List)

  • Automation & workflow capabilities that allow managers to eliminate repetitive tasks and reduce mistakes with booking reminders, directions, payment requests and much more based on easy-to-create rules.
  • Multi-Calendar to view and manage all reservations across all properties and channels in a central calendar that is constantly in sync across all platforms.
  • Multi-unit solutions to group similar properties, apartments or rooms under one listing for a streamlined, simplified solution.
  • Channel distribution capabilities allow you to list and sync properties on Airbnb, Vrbo, Booking.com, and 50+ other sites and OTAs with direct, reliable, and fast integrations (iCal is also supported).
  • Booking Pipeline to track and assign leads, deposits, upcoming payments, check-ins, and check-outs from one intuitive dashboard.
  • Unified Inbox provides a single destination for guest communication synced with listing data across all channels, including seamless co-hosting capabilities.
  • Inbox AI is the industry’s most versatile AI messaging tool making guest communication easy and fast.
  • Direct Booking Websites feature helps managers to quickly build booking websites with customizable design and integrated payments.
  • Payment processing feature allows you to accept payments and security deposits, and even issue discounts or refunds from one of 25+ supported processors including Stripe and PayPal.
  • Open API to build complex configurations into the Hostfully API that suit the needs of your business.
  • Dashboard and analytics to fully monitor your business performance and manage your bookings. Check in with all leads, see your KPIs, and get an overview of all your properties grouped by currency.
  • Enhanced reporting capabilities gives you direct control and access to your data. You can add in specific fees, and export into .csv, .html files. Custom queries give you total flexibility in how you create reports specifically designed for your business.
  • Owner financial reporting to easily communicate and collaborate with property owners on important topics such as scheduling, financial reporting, payment distribution, and more.
  • Owner Portal that gives property owners access to view their bookings, block off dates, and message you with ease.
  • Property data management capabilities that easily manage photos, listing descriptions, amenities, and so much more from one central page.
  • User permissions feature allows managers to assign different access levels to team members.
  • Task management feature allows managers to create and assign tasks for cleaning & maintenance staff.
  • Branded experience feature helps you to increase guests’ trust in your company by adding your logo and branding to your website and messages.
  • Customer data management feature allows you to track, retarget, and offer special deals to current and past guests and build a pool of long-lasting and repeat customers.
  • Pre-arrival forms ensure that managers know who is coming to stay so you can plan for their arrival.
  • Digital rental agreements help capture digital signatures for security deposits, rental agreements, or terms and conditions regardless of the channel the booking came from.
  • Mobile App helps you manage leads, check your calendar, and communicate with guests anytime. Give service providers and cleaners access to push notifications and job updates.
  • Smart Device Management: locks, thermostats, sensors via Hostfully Devices.
  • Customer Experience & Support: Hostfully maintains a reputation for human-centered support, detailed onboarding, and extensive partner webinars.

Integrations Ecosystem

Hostfully maintains a robust partner and integrations ecosystem, ensuring flexibility and scalability for property managers:

  • Dynamic Pricing: PriceLabs, Wheelhouse, Beyond Pricing, DPGO (+5 more)
  • Smart Home: RemoteLock, Operto, Lynx, Minut, NoiseAware (+5 more)
  • Smart Devices: IglooHome, Schlage, August, and more via Hostfully Devices
  • Cleaning & Turnover Management: Turno, Breezeway, Properly, EZCare (+5 more)
  • Staffing: Extenteam
  • Payments Processing: PayPal, Stripe, Vacation Rent Payment (+25 more via Stripe)
  • Accounting: QuickBooks, Ximplifi, Hostkit (+3 more)
  • Connectivity: Zapier, Enso Connect, API for unlimited custom workflows and connectivity with CRMs and BI tools
  • Distribution Channels: Airbnb, Vrbo, Booking.com, Google and Google Travel, Marriott Homes & Villas (+60 more)
  • Amenities: Sojo, Noshable
  • Data Tools: Key Data, Wheelhouse Booking Insights, Moving Lake
  • Insurance & guest screening: InsuraGuest, Safely, Truvi, Autohost, Chekin (+4 more)
  • Luggage Storage: Nannybag, LuggageHero
  • AI Communications: Akia, Hostbuddy AI, Guest Labs (+12 more)
  • Space Visualization: Matterport, TruPlace
  • Marketing Automation: Mailchimp, StayFi, AutoRank (+2 more)
  • Advocacy: Right 2 Rent Collaborative
  • Digital Signatures: Check-in Scan, Dropbox
  • Review Automation: Revyoos
  • Image Compression: TinyPNG
  • Guidebook integrations: AIPEX, BabyQuip, Viator

This open ecosystem makes Hostfully one of the most integration-friendly PMS platforms, allowing managers to build a tailored tech stack.

Competitive differentiators

Hostfully differentiates itself in the vacation rental software market through a combination of technology breadth, guest experience focus, and industry recognition:

  • Triple-offering model: Unlike most PMS platforms, Hostfully provides both a Property Management Software and Digital Guidebooks, complemented by Hostfully Devices for smart home and smart device management. This unique trio covers both back-office efficiency and guest-facing experience.
  • Open integrations ecosystem: Hostfully is known as one of the most integration-friendly platforms, with official partnerships across distribution, pricing, smart devices, operations and more. Competing PMS platforms often restrict integrations or require premium tiers.
  • Scalability across segments: Designed to support managers from single-property hosts to 1,000+ unit operators, with flexible per-property pricing, Hostfully is more accessible and scales more flexibly than platforms that focus only on either entry-level or enterprise users.
  • Industry recognition & partnerships:
    • Hostfully is the only software that has achieved Preferred Partner status with Airbnb, Premier with Booking.com, and Elite with both Vrbo and Marriott Homes & Villas.
    • Multiple-time VRMB Keystone Award winner.
    • Recognized by Shortyz, Capterra, and Software Advice as a frontrunner in vacation rental technology.
  • Superior feature set: Hostfully combines core PMS essentials (multi-calendar, owner statements, channel distribution) with advanced features competitors often lack such as customizable direct booking sites, multilingual digital guidebooks, smart device management, in-app upsells, and robust automation workflows. This feature depth provides both operational efficiency and revenue growth opportunities in a single platform.
  • Customer experience & support: Hostfully maintains a reputation for world-class customer support, offering both proactive guidance and responsive assistance at every stage of the customer journey. Clients consistently cite responsiveness and transparency as key differentiators compared to larger, less personal PMS providers.
  • Support resources include:
    • Detailed Onboarding Programs with step-by-step guidance.
    • Weekly Office Hours for live Q&A on onboarding and ongoing customer support.
    • Hostfully University with structured training modules.
    • 300+ Help Articles and video tutorials for self-serve learning.
    • Extensive Partner Webinars covering industry best practices.
    • Hostfully Facebook Group for users to connect, share tips, and get peer support.
    • UserVoice Platform where customers can suggest improvements and request new features directly.

By combining proactive support (training, office hours, webinars) with responsive support (fast replies, clear troubleshooting), Hostfully ensures customers are continually supported, empowered, and heard.

  • Global footprint: Hostfully serves clients across North & South America, Europe, Africa, and APAC.

Use cases & target customers

Hostfully serves a diverse range of property managers across the short-term rental industry:

  • Independent hosts (1–5 properties): Owners managing 1-5 properties benefit from Hostfully’s direct booking websites, automated guest messaging, and digital guidebooks that reduce repetitive guest questions.
  • Boutique managers (5–50): Mid-sized managers (5-50 properties) rely on the PMS’s multi-calendar, owner reporting, and automation workflows to streamline operations, coordinate teams, and improve profitability.
  • Large operators (50–1,000+): Enterprise managers (50-1,000+ properties) leverage Hostfully’s API connections, owner portals, smart device management, and partner integrations to run scalable, professionalized businesses.
  • Hospitality segments: Used not only for vacation rentals, but also serviced apartments, corporate housing, boutique hotels, and alternative lodging providers.

Case Studies & Success Stories

Hostfully clients consistently report measurable improvements in efficiency, revenue, and guest satisfaction. Selected examples include:

  • Ryan Ramona of Ramona Rentals grew his vacation rental portfolio from just 3 properties to 29 within 2 years. 
  • Will Asbury of Guesthoo grew his company 12x without the need to hire additional staff, thanks to Hostfully’s automations and full scale property management solution.
  • Kristi Campbell of Vanwaw Corporate Rentals was able to save $800 a month on cleaning & turnover thanks to Hostfullys automation capabilities and integrations.
  • Karthik Kumar of Airbnb Championship was able to reach 90% occupancy with 0 double bookings, an achievement he owes to Hostfully’s channel manager and integrations with distribution channels.  
  • Yossi Schwarz of Properties by Preston went from managing 1 unit to 718+ mid-term multi-units in two years with Hostfully’s PMS, tapping into features such as the channel manager, Hostfully devices, automations and integrations.
  • Epicurean Furnished Apartments pivoted during the pandemic to a mid-term rental model and now manages 40+ units with 95% direct bookings, thanks to streamlined workflows and integrations via Hostfully.
  • Select Stays reduced monthly reporting time by 90% (from 8+ hours to about 10 minutes) and scaled from 15 to 45 properties using Hostfully’s automation and financial reporting tools.
  • Camille Maternaghan of Sanctuary Properties eliminated frequent delays in turnover and gained back hours daily using the Service Provider Calendar & Hub, automations, and integrations.
  • MTM Premier Property Management went from managing calendars manually across OTAs and handling one message at a time to saving hours per week and growing from 1 to 45+ properties in under 4 years with Hostfully’s PMS. Favorite Hostfully features include the Direct Booking Website that allowed them to significantly cut OTA fees.
  • Chris Miller from Stay Coastal Hospitality achieved 34% YoY revenue growth & 35.5% RevPAR increase, along with countless hours saved with Hostfully’s PMS.
  • Sanctuary Farm gained a revenue increase of 928% and increased occupancy rate from 42% to 72%. Not only that but now they offer an unparalleled guest experience thanks to Hostfully Digital Guidebooks.
  • Juan Miguel Rivera of Otium Rentals saw a 15% increase to net profits with passive income by utilizing Hostfully Guidebooks to deliver a more professional guest experience.
  • Wydaho Property Management utilized smart device systems to implement self-check-in and lower energy costs. For a boutique short-term rental management company, this represents significant time savings, and reclaimed freedom to operate.

Across industries, Hostfully customers highlight three consistent outcomes:

  • Time savings: Automations and integrations reduce manual work.
  • Revenue growth: More direct bookings, OTA distribution, and upsell opportunities.
  • Guest satisfaction: Digital Guidebooks and smart access deliver a smoother, modern experience.

Security & compliance

Hostfully is committed to protecting both property managers and guests through a secure, compliant infrastructure:

  • Data security: Fully cloud-hosted SaaS platform with industry-standard encryption.
  • Compliance: GDPR-compliant for European operations, PCI DSS-compliant for payment processing, and compatibility with global privacy regulations.
  • Cookie & consent management: Integration with consent tools ensures compliant data collection for analytics and marketing.

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